Why Is An "Off The Shelf" Packaging Solution Sometimes Dangerous?

Because Packaging can be so bad, or so good...it can cost you dearly, or it can bring you a return on investment...

"Off The Shelf" Solutions are easy for a packaging company to sell, almost too easy. But it requires more effort and patience to give consideration to every aspect of a company that the packaging will affect.

Branding and company image...presentation...environment...costs...product protection and functionality...returns...satisfied customers...staff morale...that's almost every area of the company there, ultimately making a huge difference to the bottom line.

To get it right therefore, it's critical that any Packaging Specifier or Technician is taking into account all of these factors, and more. The big picture needs to be looked at.

Sure, sometimes an "Off The Shelf" Solution will be great, but sometimes it won't be too.

Actionpoint Packaging's Insight Program is designed to take all of this weight off your shoulders. Carried out by a team including a Branding & Marketing Professional of 26 years, a Packaging Technician of 35 years, and a Group Director of the world's 2nd largest Packaging Buying Group, there's quite a bit of resource there you can tap into.

You can see some of the national and even global client's here that have benefited already. Typically it's cost them nothing (this service is free of charge) and it's saved them 15 - 20% of packaging related costs.