Now is the time for a career in luxury in India! (2-min read)

India's luxury market is growing rapidly, and global luxury brands are taking note.?

As luxury brands in India grow at a phenomenal rate, we can attribute this to evolving customers' approaches toward their brands that are, in part, causing this ‘Luxury Shift’.

Today, the Luxury market no longer caters to the desires of a select few. These days consumers want so much more from their brands than their products, and it is not only focused on the logo on the items. In fact, the more discerning luxury consumer is going beyond logo-ism?and seeking exclusivity, quality, pride of ownership and individuality in the brands?they buy.?

With so many exceptional local luxury brands emerging in the market, Indian customers have many options to choose from that also offer a greater cultural connection with India. Brands such as Chandon Wines, HiDesign, Da Milano, Ether chocolate, Amrut Single Malt, Forest Essentials, Jaipur Watch Company, NASO perfumerie, Sula wines, AND designs and many more have gained a strong reputation for top quality products and experiences, with a distinctive and beautiful hint of Indian-ness. West is certainly not always the Best.

As a result of this trend, employment opportunities have grown multifold in the Luxury market in India. Professionals with well-rounded experience and training are in high demand in the Luxury market. In fact, Luxury placement agencies have reported that there are many more vacancies than there are high-quality, knowledgeable candidates.

So let’s understand what is happening that makes now the right time to pursue a career in Luxury in India.

4 reasons why this is the right time for professionals to build their careers in the Indian luxury market:

1. Emerging Local Luxury Brands: Indian luxury brands like Taj resorts which is ruling the hospitality industry for more than 100 years and the luxury brands like Sabyasachi, whose paw-prints are quite visible in the global market. There is a growing demand for individuals who can understand the concept of luxury to help brands build extended clientele and help these local businesses grow revenues to higher levels faster. Whilst luxury brand management degrees have grown significantly in popularity during the last few years, the need for practical skills-based training that can be immediately applied in luxury businesses is essential if local luxury brands are to play a significant part in the expanding Indian Luxury market.
2. Global Luxury Brands Entering Indian Markets: Luxury brands are increasingly interested in India, which calls for local talent to help them grow their brands locally. Local skilled professionals are undoubtedly more culturally adept at dealing with local customers and markets compared to non-local candidates.
3. It's No Longer Just About Luxury In Big Cities: Luxury is a highly resilient market. It has recovered from the temporary downturn during the COVID pandemic and is reporting revenues at higher levels than in 2019 for many brands. The forecast is for this growth to continue over the next decade, which is being driven by 5 key factors: rapid economic development, increasing internet penetration, policy reforms, a growing middle-class population, and soaring aspirations in the hyperconnected world. As a result, the Luxury market has emerged strongly in tier 2 and tier 3 cities, where disposable income is often higher and the purchase rates of Luxury goods beats the Metros. This is resulting in a growth in a wide range of employment roles.
4. Not Always Physical, But Digital: The luxury goods industry in India is accelerating its adoption of new technologies, creating employment avenues for content creators, digital marketers, AI specialists and? IT professionals. To level up with the changing Indian market where digital adoption is high luxury brands need skilled professionals who can accelerate their pace of digital transformation and bring down the barriers to technology.

In spite of the available opportunities, recruitment agencies need help finding skilled and trained luxury professionals in India. These agencies further state that there are more vacancies than good-quality individuals to fill in.

The main 3 challenges that they are facing? to? get the right candidates on board are as follows?

• Candidates lack clarity in the understanding of Luxury as a subject and how it works?
• Professionals don’t look prepared for the Luxury industry and a career in it
• Lack of synergy between the luxury aspirers and their desired brand's values & personality

As diverse opportunities await professionals in different verticals of the luxury market who are looking for a career change, now is the right time to train and upskill themselves.

Choose the skills that you need to learn with our ‘dip your toes in the water’ step-by-step approach to finding your future in Luxury. At Helen Cooper School of Luxury, we are always available to assist you in making the desired career shift in luxury, and we have developed our exclusive programme ‘Get ready for a career in Luxury’ with India’s leading Luxury placement group to give you the best possible chance of securing the perfect role for you!?

Visit our website to explore our courses and programmes www.helencooperluxury.com

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