Why NOW is the Perfect Time to Start Your Podcast ????

Welcome back to our newsletter series! We covered podcasting styles and strategies for managing your workflow in the last two weeks. Today, let's take a step back and look into why NOW is the ideal time to start your podcast.

Not sure if podcasting is for you? By the end of this article, you might think differently. Whether you’re an independent creator or a business, podcasting offers numerous benefits you might not have considered. From additional income and greater brand awareness to global reach, podcasting is a medium that promises a solid return on investment.

The Podcasting Boom ??

Podcasting is experiencing explosive growth worldwide. Here are some key statistics:

• ?? Global Audience: Over 2 million podcasts and more than 48 million episodes available.
• ?? Rising Listeners: In 2023, the number of global podcast listeners surpassed 800 million.
• ?? US Popularity: In 2023, there were 150 million active podcast listeners in the US alone.

With such a massive and growing audience, your potential reach is enormous!

The Myth Behind Market Saturation ??

Not Saturated: Despite the growing number of podcasts, the market is far from saturated, especially in niche areas like healthcare. Many topics are still underrepresented, offering you the chance to fill a gap and reach an engaged audience.

Unique Perspectives Needed: The healthcare space is vast and diverse. There's always room for new voices and perspectives. Whether you’re a pharmacist, doctor, nurse, or healthcare entrepreneur, your unique experiences and insights can provide valuable content that resonates with listeners.

Growing Demand for Health Content: People are increasingly seeking reliable health information from trusted sources. Podcasts offer a platform to share evidence-based knowledge, personal stories, and expert interviews, meeting this growing demand.

Check out individuals such as Dr. Vishaal Virani, MBBS Virginia Chachati MPharm Dr Azmain Chowdhury Dr Dev Gakhar Yasir Sacranie Alex Barker, PharmD Tim Ulbrich, PharmD who are incredible content creators/podcasters and advocates for content creation who you may find inspiring.

Why Podcasting? A quick reminder...

Huge Potential Audience: The numbers speak for themselves. With 150 million active listeners in the US alone, tapping into even a small portion of this audience can significantly boost your reach.

Global Reach: Podcasts are an international medium. Whether you're based in the US, UK, or anywhere else, your content can reach a global audience, expanding your influence and potential listener base.

Easy & Budget-Friendly: Starting a podcast has never been easier or more affordable. Platforms like Riverside make creating a professional podcast super easy. You can start with just a smartphone or a basic microphone and free editing software.

Long-Form Content: In a world dominated by short-form content, podcasts stand out by offering in-depth, long-form discussions. This allows you to dive deep into topics without worrying about time constraints.

Establish Your Brand: Podcasting is a powerful tool for building your brand identity and voice. It’s an excellent way to establish yourself as an expert in your field, whether you're an individual creator or a business.

Repurposed Content: Podcasts are versatile. You can repurpose your episodes into blogs, social media posts, and other content, maximising your reach and engagement.

Our Journey ??

Starting our podcasts, Pharmacist Diaries and The Anisha and Sunjay Show have been the best decisions we have made. Here’s a bit of our story:

• Anisha’s Experience: I began this journey to give pharmacists and the pharmacy profession a voice. Now, with 148 episodes, over 50,000 downloads, and listeners in 125 countries, my community continues to grow.
• Sunjay’s Insights: Balancing multiple roles and parenting two young children, I found podcasting to be a rewarding creative outlet. I have successfully managed to change my "passion project" into a full-time paid job which I love.

The Benefits of Podcasting

Generate Leads: Podcasts are a powerful lead generator. According to Edison Research, 51% of listeners pay attention to podcast ads more than other media, and 56% consider purchasing after listening to a brand’s podcast ad.

Additional Income Stream: Monetise your podcast through sponsorships, ads, subscriptions, and merchandise. Even a niche audience can be highly valuable.

Establish Expertise: Featuring industry experts and thought leaders can help cement your business as a trustworthy voice within your sector.

Build a Community: Engage with your audience, answer their questions, and invite them onto your show. This fosters credibility and loyalty.

Evergreen Content: Podcasts are evergreen, meaning your audience can enjoy your content anytime. This also means continued monetisation from past episodes.

Why Wait? Start Now! ??

The podcasting landscape is rich with opportunities. If you’re passionate about a topic, now is the time to share it with the world. Here are some actionable steps to get started:

1. Define Your Purpose: Know why you want to start a podcast and what you aim to achieve.
2. Research Your Niche: Understand your audience and what content will resonate with them.
3. Create a Plan: Outline your episodes, schedule, and promotion strategy.
4. Take the Leap: Don’t wait for perfection—start recording and refine as you go.

Join our Community : I’m excited to invite you to be a part of our growing community of podcasters, Behind The Mic , where you can connect with other budding podcasters, access exclusive resources, and get support on your journey from us. It's all free, and we'd love to have you join us!

Thanks for being part of our journey. Leave your comments or questions below. We’re here to help! ??

Connect with Us:

?? Website: www.pharmacistdiaries.com

?? LinkedIn: Anisha Patel ??? and Sunjay Vyas

?? YouTube: Watch Pharmacist Diaries and Anisha and Sunjay

??? Behind The Mic Community: Join here !

#StartPodcasting #PodcastGrowth #PodcastCommunity #PharmacyVoices #BehindTheMic