Why is nonprofit marketing SO DANG frustrating?

Our September 2022 newsletter update!

Marketing. Sometimes it feels like throwing spaghetti at a wall and seeing how much “sticks”. One day you have a wildly successful Facebook post that gains you 10 new donors (yeah!). Then 2 weeks later your try a variation of the same post and cue the crickets.

So lets get advice from the best on how to ensure your nonprofit marketing doesn’t fall flat this Year End Giving season.

Cheers, the cloudStack Team

1. Try to please all and you will please none: If finding that sweet spot of communicating with your donors is difficult, let’s talk about one way you might relieve some of the stress in the system: Segmentation.
2. Connect with major donors, gain corporate sponsors, put out thought leadership, host events. LinkedIn is where its at these days for nonprofits.
3. Considering the use of video to connect with your donors but unsure where to start? Check out courses or training with Nonprofit Video Comms.
4. Marketing for nonprofit organizations is a blend of art and science. It starts with knowing your audience and what triggers an emotion or action. The CallHub team has rounded up and analyzed 5 incredibly successful nonprofit marketing campaigns to check out.
5. What is the Google Ad Grant and how does it work? This quick video gives you what you need to know to start utilizing one of the most powerful tools in nonprofit marketing.
6. Cheering for new company, Decklinks! They have an excellent (and reasonably priced) platform for putting together presentations for donors, boards and prospects alike.

Looking for CRM support in 2023? Get in touch with our team to learn more about cloudStack’s services and our trio of products: fundraisingManager, receiptManager and financeManager.

All built on the Salesforce platform.