Why Nobody Goes on Social Media to Buy Something...
Robert C. Stern
As The King of Social Media, I help my clients, individuals and small businesses, create an army of raving fans on their social media platforms which catapults their business.
Social media has become an integral part of our daily lives. We spend hours scrolling through our feeds, liking, sharing, and commenting on posts from friends, family, and even strangers. But one often overlooked thing is that "Nobody" goes on social media to buy something. That's right, and you won't find anyone mindlessly scrolling through their feed, rubbing their hands together in anticipation of finding the perfect product to purchase.
But despite this fact, businesses continue to use social media as a sales platform. They inundate users with promotions, discounts, and sales pitches, hoping to entice them to purchase. However, too much promotional content can turn users off and cause them to unfollow a brand.
So why do businesses persist in trying to sell on social media? Well, it's because social media provides the perfect opportunity to build brand awareness and establish customer relationships. By creating engaging content, sharing behind-the-scenes glimpses into their business, and responding to customer feedback, companies can make a loyal following and build trust with their customers.
Think of social media as a way to court your customers. You want to show them that you value their interests and opinions and that you're not just in it for the money. By creating a solid presence on social media, you're making a lasting impression in the minds of your followers.
But social media isn't just about building relationships. It can also be a powerful tool for driving traffic to your website or brick-and-mortar store. By including links to your website in your social media posts, you're encouraging users to visit and potentially make a purchase. Additionally, social media can promote special offers, discounts, or new products, which may entice users to buy.
However, it's important to remember that social media is a long-term strategy rather than a quick fix for sales generation. Building a solid presence on social media takes time and effort, and businesses should focus on creating quality content and engaging with their followers meaningfully.
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So, if nobody goes on social media to buy something, why bother with it at all? Because social media offers businesses a unique opportunity to connect with their customers and build a loyal following. By creating engaging content, sharing valuable insights, and responding to customer feedback, businesses can build trust and establish themselves as thought leaders in their industry.
Social media may not be a place to sell directly. However, it's still an essential tool for any business looking to build a strong brand and establish meaningful connections with their customers. By approaching social media to build relationships and foster engagement, companies can create a loyal following and drive traffic to their website or store. So, if you haven't already, it's time to join the party and start building your social media presence today!
What do you think about selling on social media? Have you had success using social media as a sales platform? Share your thoughts in the comments below!
I help the commercial building trades ditch the blah blah corporate BS making them blend in and become an accidental commodity!?? Be clear, consistent and look as credible as you are IRL??Confused prospects don't buy!
1 年It's called marketing... it's just part of the sales process!