Why is Nissan obsessed with customer feedback?

I've been an owner of a new Nissan Pathfinder 2015 for over 2 years and so far enjoying it and NO Complaints on the car.

And their service is GREAT.. they take real good care of you and your car. NO Complaints here as well.

But what is annoying me is how Nissan forces their service technicians and customers to give feedback on their service.

I took my car for service for about 5 times and every time the service technician clearly asks me how important the feedback is to them and he/she stresses me to give all 10's.. and that Nissan won't agree if customers give them anything less than that. Not even 9. But why? Indirectly it's asking us to "PLEASE GIVE ALL 10's FOR MY SERVICE TO SAVE MY JOB".

Also before you pay the bill, you have to also answer a quick 5/6 question survey on their tablet at the billing counter.

But why Nissan? You may say we are doing all this to improve Customer Service.. but i don't think so. You are forcing your employees or employees at dealerships to perform SOO GOOD without any MISTAKES. I don't think your aggressive CUSTOMER FEEDBACK Strategy will help you improve your service to customers.

Feedback must be genuine without any force.. only then you can identify what your customers do not like and improve there.

Are you listening Nissan Motor Corporation?