Why Networking Isn’t Working for You

You’ve attended virtual events, added dozens of LinkedIn connections, and sent out polite follow-up messages. Yet, nothing seems to come from it. No job leads. No real relationships. No momentum. So what’s going wrong?

The problem isn’t networking itself—it’s how you’re doing it. If you’re treating networking like a numbers game, you’re missing the point. True networking isn’t just about collecting contacts; it’s about building meaningful connections.

Where Most People Go Wrong

?? Focusing on Quantity Over Quality – Having 500+ LinkedIn connections won’t help if none of them actually know you. Instead of sending mass connection requests, start meaningful conversations.

?? Only Reaching Out When You Need Something – If your first message is asking for a job referral, you’re doing it backwards. Relationships should be built before you need them. Engage with their content, congratulate them on wins, and offer value before making any requests.

?? Being Too Generic – “Hi, I’d love to connect!” is forgettable. Instead, mention a shared interest, a mutual contact, or why you admire their work. Personalization makes you stand out.

?? Not Following Up – A one-time chat isn’t networking—it’s an introduction. Stay in touch by checking in, sharing useful insights, or offering support when possible.

How to Network the Right Way

?? Engage First – Comment on posts, contribute to discussions, and add value before sliding into DMs.

?? Give Before You Ask – Share an article, offer an introduction, or simply show genuine interest in their work. Giving builds trust.

?? Be Specific – Instead of saying, “Can you help me?” ask, “I’m interested in breaking into cybersecurity. Do you have any advice on certifications that helped you?” A clear question is easier to answer.

?? Build Long-Term Relationships – The best networking happens before you need it. Stay connected even when you’re not job hunting.

Networking That Actually Works

The best career opportunities don’t come from cold outreach—they come from real connections. If networking hasn’t been working for you, it’s time to rethink your approach. Less collecting. More connecting. That’s how you turn networking into career growth.