Why Net Profit Does Not Equal Cash Flow
Patrick Shurney
Business Financing Expert & Profit Coach · Maximize Cash Flow, Leverage Debt, and Pay Yourself Competitively · Helping Entrepreneurs Become Numbers Confident · Owner, 3P Consulting · Bank Board Member · Speaker
Many business owners find that their net profit doesn’t reflect their actual earnings. Consequently, their Profit & Loss (P&L) statements often fall short in providing a clear picture of their company’s financial health.
However, neglecting the details in your P&L is a big mistake. With a bit of guidance, your P&L can become the crucial financial report that brings clarity to your numbers.
The Reality of Business Ownership
One particular employee often gets paid last and least in a growing small business: the owner. If this sounds familiar, you’re not alone:
The Challenge: Net Profit ≠ Cash Flow
Skipping regular, competitive pay for yourself leads to:
My Mission
I’m dedicated to solving these common business problems by demystifying your financial reports. Financial freedom can be elusive for many service-based business owners, resulting in long hours, constant hustle, financial stress, and self-doubt. Where is the financial freedom you envisioned when you started?
Your Financial Roadmap
To achieve your goals, you need a financial roadmap. That’s why I developed the free 5-Minute Forecast. This tool shows you how to leverage your existing accounting software and historical data to build a 12-24 month financial forecast—no spreadsheet creation required and no need to dive into tedious details. You don’t have to become a CFO or an accountant to use it. This forecast not only prepares you to play the game but also sets you up to master it.
For a deeper dive into this topic, check out my detailed article on Yahoo Finance here.
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Closing Thoughts
Admitting that you're struggling isn't easy. That's why I provide a safe, judgment-free space for my clients to share their financial information openly. I often compare myself to a doctor—nothing you share will surprise me because I've seen it all before. If this speaks to you, reply with "me," and we can schedule a confidential clarity call to help you move forward.
Best regards,
Patrick
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About Patrick: As a veteran in financial coaching with over 30 years of corporate banking experience, my mission is to empower small business owners like you to become numbers confident, optimize cash flow, leverage debt, and pay yourself competitively.
?Please follow for more insights and don’t forget to explore my Profit Accelerator Resources:
?Whenever you are ready, here are three ways I can help you:
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Ready to elevate your financial strategy? Let’s connect and discuss how you can run a thriving business and pay yourself competitively.
Independent Director | Outsourced CFO as a Partner with TCV Growth Partners | CFO Mentor/Coach and Certified Board Facilitator at The Alternative Board (Worldwide)
4 个月Thanks, Patrick! Great content! Thanks for your work helping small business owners out here who make up 90% of the businesses in the U.S. Happy 4th!