Why Mystery Shoppers Are More Accurate Than Customer Surveys
Mike Mershimer
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Blinded By Love...2020年6月26日
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We start each Franchise Royalty Assurance program by analyzing food cost, POS exceptions, purchasing data, etc. We use…
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Let go of my logo!2020年6月12日
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In my third story in the brand protection series, I wanted to share an example that unfortunately happens all too…
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No "Gimme's"! Aggressively protect how consumers experience your Brand.2020年6月2日
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As most Ice Cream retailers will attest, product produced for store dipping cabinets come in three gallon tubs as…
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Luck Runs Out2020年5月25日
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Several years ago, I was at the annual convention of a sandwich chain in Las Vegas. I joined some franchisees at the…
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Actual Mystery Shop Scam Example2014年7月23日
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I am sharing this mystery shop scam attempt with all my friends and family so that hopefully no one I care about will…
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AgribusinessHow can you use data analytics to improve customer experience in the beef industry?
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