Why my solar energy competitors sells more than me even though i have better quality...?
All of us met this kind of competitor who sells more than you in the market but the big question is this company worth to sell more than you...?
unfortunately all companies that start to penetrate the market with a new product don't focus in educating the market first before starting to sell.
All the marketing campaign goes to market a specific brand or the company name but they don't market the quality or the durability or even how to choose the best from all of these tremendous number of products in the market.
Educational marketing is the best for you and for your client, Educating your customer is the best thing you can do for him. When you give your customer the tools to choose the best company to proceed this is help the whole market more than you imagine. this will help your customer to avoid doing the work with one of unqualified companies that at the end deliver a poor quality and broken system.
When we are talking about solar energy that lasts for more than 25 years you should tell your client about your after sale support and how it's important to guarantee that the company that will provide you the system has the ability to continue in the market for 25 years and there's a lot of factors to measure that.
Show to him that you have better reviews and not just you as a business, your product listings need helpful reviews too. If a customer can choose between two companies that sell the same product and one has reviews while the others don’t, customers will be more likely to visit the one with the reviews.
And always remember “ Becoming number one is easier than remaining number one ”
Regards, Ayman Mohamed
Chief Business Development Officer, ASTORIOS
7 年Good point, but unfortunately $0,03/W is usually better argument for many customers.
no update
7 年The lifespan of the solar panel often exceed of its manufacturers.... for many reasons. Investors must thoroughly budget for all the related corrective and preventive maintenance cost.
Solar, Wind and Energy Storage professional
7 年this is good stuff ..
VP of R&D and Technology at Suntech
7 年Yes, there are too many cases that people do not know how to do maintanance work on the power station for best output. This is just waste of resources. there are plenty space for people to improve the performance of power stations, and we can contribute.
I can help you to be a more effective Federal Government Contractor.
7 年Ayman, Educating your customer is good, however, it is not enough.