Why my Recent Post on LinkedIn Blew Up: Copywriting Tips for your Own Content

So, something pretty wild happened with one of my posts, it blew up!

Link to the original post: https://www.dhirubhai.net/feed/update/urn:li:activity:7206359166007787520/

Honestly, I just shared a little snippet from a regular day out with Isla at the park, but it hit home for a lot of you.

Curious about why it resonated so much and how you might spark a similar vibe with your posts? Let's put on our marketing caps and dig into this a bit deeper because there are some super valuable lessons in this one.

Backstory of the Viral Moment

I was at the park, pushing Isla on the swings when this cute little munchkin pops up asking for a push because her mom was swamped with her twin siblings. After a few swings and some sweet chit-chat about her favorite animals (big fan of sharks, apparently!), her mom comes over, looking all kinds of stressed but thankful for just a few minutes of help.

When I told her she was doing an incredible job, her surprised look on her face just floored me. It wasn't about being kind—it was seeing how those few words could mean so much.

Why People Loved It

1. It's Relatable: We’ve all been there, right? Feeling unseen while we juggle a million things and wonder if what we're doing actually matters to anybody else. This story’s for anyone who’s felt that way, not just moms of twins.
2. It Feels Real: No filters, not extravagant fake sounding story, just real life. Sharing genuine moments like these makes everyone feel a little closer and a lot more understood. It's not always the flashy posts that grab attention, this felt like a real moment that has or could happen to any of us. So many of the comments were just people sharing similar stories!
3. It’s About Community: This wasn’t just for parents or moms; it’s a nudge for all of us to keep our eyes open and support each other. A little kindness? It goes a long way. It spoke to the core value of my audience that kindness matters and community is important (heck, that's why we're on LinkedIn, right?!). It went beyond surface level interests and straight into the hearts of readers.
4. It was Surprising: The beginning of the story made it seem like the mom was wrong for being too busy, or like I was bragging about saying something nice. Readers had to finish the full story in order to truly understand the lessons in it, so it kept them emotionally engaged (I'll admit this part was accidental but the comments made me realize that it was a bit of a plot twist for many!).

Ok, now that we've figured out why this one hit different for people, let's jump into how you can craft more content that resonates like this!

Crafting Content That Connects: Dive Deeper

Creating content that truly resonates on LinkedIn—or any social platform, really—means tapping into the essence of every day experiences and presenting them in a way that strikes a chord with your audience. Here’s how you can do just that:

1. Keep It Real: Authenticity is Key

Sharing genuine, unscripted moments from your day isn't just about authenticity; it's about letting your audience see the person behind the profile.

Whether it's a behind-the-scenes look at your workspace, a moment of frustration, a victory small or large, or simply a reflection while walking your dog, these slices of real life bring your audience closer to you. They DO NOT need to be extravagant, share the simple, small moments and lessons too. They make you relatable and approachable.

• How to Implement: Next time something catches your eye or evokes an emotion, snap a picture or jot down a thought. Share why it stood out to you. Was it frustrating, inspiring, or enlightening? Explain the context and connect it to a broader theme in your industry or life philosophy.

2. Look for the Universal: Connect Through Shared Experiences

People love content they can relate to.

Look for themes and experiences that resonate universally. It could be dealing with Monday blues, striving for work-life balance, celebrating small wins, or navigating setbacks.

• How to Implement: Reflect on a recent challenge or achievement and consider what aspect of it felt deeply human and universal. Frame your story around this universal theme, but add your unique perspective or solution. For instance, if you're talking about overcoming a common obstacle in your field, share specific strategies you used, and ask your audience how they've handled similar situations.

3. Encourage Interaction: Foster a Community

Interaction shouldn’t just be a byproduct of content; it should be a goal. When you encourage your audience to engage, you transform your posts from monologues into conversations.

This not only boosts your content’s visibility but also builds a community around your brand.

• How to Implement:

Ask Questions: End your posts with an open-ended question that invites your audience to share their thoughts. For example, if you post about innovative work-from-home setups, ask your followers to share pictures or tips from their own setups.

Call to Action: Invite your audience to take a specific action. This could be as simple as asking them to share your post with someone who might need a word of encouragement or to comment with their own experiences regarding the topic.

Challenge Your Network: Create a small challenge related to your post. If your content is about kindness, challenge your followers to perform a random act of kindness and share their stories or tag you in their posts.

By incorporating these elements into your LinkedIn strategy, you not only increase the reach and impact of your content but also strengthen your connection with your audience, making your social media presence more vibrant and more importantly, meaningful.

Ready to transform your LinkedIn into a dynamic platform for genuine engagement? Did you know that I coach people like you one-on-one to build and grow their LinkedIn presence?

Book a session now and let's take your content to the next level!

Or, check out my official LinkedIn Learning course, Copywriting for Social Media, here !

Until next time...

Love and coffee,

Mick