Why Are My Posts NOT Performing?

You’ve been consistent, your content’s out there, but the likes, shares, and comments just aren’t happening. It’s a common frustration for many businesses. Let’s dig into the reasons why and how you can turn things around!

You’re Missing Trending Topics

One major reason your posts might not be performing is that they’re not in line with what people are talking about right now. Social media is fast-paced, and staying relevant means keeping up with the latest trends, conversations, and hot topics. If your content isn’t tapping into these, it’s likely getting lost in the noise.

But it’s not about jumping on every trend for the sake of it. You need to find a way to link what’s trending to your brand story. For example, if there’s a viral challenge or hashtag, how can you put your own unique spin on it that ties back to your business?

You Don’t Have an Insider’s Perspective

While hiring an external marketing agency can be tempting, no one will ever know your business like someone who’s in the building every day. Think about it—an in-house marketer drinks the coffee, hears the office chatter, and understands the daily grind. They’ve got a feel for your culture and what makes your brand special in a way that an outsider just can’t replicate.

When someone’s part of the team, they can create content that really speaks to your audience because it’s coming from someone who knows the business inside and out. That personal connection will shine through in the posts and make your marketing feel more authentic and connected to your brand.

Your Content Quality Isn’t Hitting the Mark

Posting frequently is great, but if the quality isn’t there, your posts won’t get much traction. In today’s content-heavy world, people are selective—they want high-quality visuals, engaging captions, and something that feels worth their time. A grainy image or a rushed caption just won’t cut it.

Investing in high-quality content—whether it’s photos, videos, or well-thought-out article—can make all the difference. Your audience is looking for content that feels professional, polished, and genuinely valuable.

Tips to Boost Your Posts’ Performance

1. Follow the Trends—With a Twist Stay current by tapping into trending topics, but don’t just copy what everyone else is doing. Think about how you can adapt a trend to reflect your business and brand. Whether it’s a viral meme or a popular hashtag, make it relevant to your audience in a way that feels authentic to your company.
2. Bring It In-House If you can, having someone in-house to manage your marketing can be a game-changer. They know your brand, culture, and day-to-day happenings better than any external agency. This inside knowledge allows them to create more authentic, on-point content that resonates with your audience. If in-house isn’t an option, get your external team as integrated into your company as possible!
3. Quality Over Quantity It’s better to post less but with higher quality than to post frequently with content that’s lacking. Whether it’s sharp imagery, captivating videos, or engaging captions, always aim to deliver value and quality with every post.
4. Experiment and Evolve Social media isn’t a one-size-fits-all game. Test different types of content—reels, stories, carousel posts—and see what performs best for your audience. Pay attention to your metrics and adjust as needed. The algorithm is always shifting, and so should your strategy.
5. Be Active and Engaged Don’t just post and disappear! Engage with your audience by replying to comments, joining conversations, and showing that there’s a real human behind your brand. This kind of engagement builds loyalty and encourages people to keep interacting with your content.

By focusing on these key areas, you’ll be well on your way to boosting your post-performance, getting more engagement, and creating a stronger connection with your audience.

Remember, social media success takes time, experimentation, and a personal touch!