Why Are My Keywords Disappearing?

Mark: Hey Savan, I've been stressing about my SEO lately. I used to track my keyword rankings like a hawk, but now some of them just...poof! Vanished! Did Google change the game on me?

Savan: No worries, Mark, it happens to the best of us. Google's search engine is like a living thing, always learning and evolving. Lately, it's been focusing more on understanding topics as a whole, rather than just specific keywords.

Mark: Topic-based, huh? So, those keyword rankings I tracked might not be as important anymore?

Savan: Not exactly. While specific keywords might bounce around a bit, the core idea of SEO stays the same: creating awesome content that people actually want to read. Focus on topics your audience cares about, and answer their questions in a clear and helpful way.

Mark: Okay, that makes sense. But how do I know what topics to tackle without those specific keyword metrics?

Savan: There are a couple of cool tricks! We can use tools like Google Trends to see what broader topics are trending in your niche. Or we can check out answerthepublic.com - it helps uncover all sorts of questions and related searches people are using.

Mark: So, instead of chasing disappearing keywords, I should create content that dives deeper into topics my audience cares about?

Savan : Absolutely! By creating informative and engaging content that tackles those bigger topics, you'll naturally attract users searching for related information, even if the exact keyword they use isn't the one you originally targeted.

This way, your SEO strategy stays flexible and relevant, no matter how Google shakes things up.

Thanks

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