Understanding why your Facebook advertising account can get restricted can be a bit overwhelming. It's like trying to count the stars in the sky—it's not that easy. But let's break it down into simpler terms and look at the common reasons behind these restrictions.
One of the main issues you might face is having your ads rejected due to policy violations. Although this doesn't directly restrict your account, it's an important part of the advertising process.
To avoid policy violations, it's crucial to comply with Facebook's rules regarding advertising. Here are some common policy offenses to watch out for:
- Sexually Explicit Content: You can't advertise anything sexual on Facebook. Even health-based services like spas can get flagged for body parts, even if they're not intended to be sexually suggestive.
- Prohibited Categories: Facebook has restrictions on advertising certain items, even if they're not illegal. These include drugs, tobacco, supplements, weapons, and financial products like auctions and loans.
- Misinformation: Sharing false news on Facebook is a big no-no.
- Sensational Content: Avoid using clickbait or sensationalist content that aims to manipulate users.
- Bad Grammar or Punctuation: It's important to maintain good grammar and punctuation in your ads. Poor language skills can hurt your advertising efforts.
- Inflammatory Content: Hate speech or any content that promotes violence or discrimination is strictly prohibited.
- Unacceptable Business Practices: Facebook doesn't allow ads that use deceptive or misleading practices, such as scams or exaggerated claims about products. This includes fake celebrity endorsements and subscription services that don't meet the necessary requirements.
- Low-Quality or Deceptive Content: Facebook doesn't like ads with cropped images that require users to click to see the full picture. Also, avoid sexually suggestive or shocking content. Make sure your ad's destination is relevant to the content advertised.
- Personal Attributes: You can't assume or reveal specific details about your audience, like their medical conditions, demographics, or sexual preferences. Avoid statements like "Is your asthma acting up again?" or "You're a New Yorker."
If you find yourself in this situation, the best thing to do is modify your ad to comply with Facebook's policies. And if you believe your ad follows the guidelines and the rejection was a mistake, you can request a manual review of the ad.
To learn more about the process and prevent future ad rejections, you can check out Facebook's official guide here: About advertising restrictions
Note: If your ad doesn't show as 'rejected' but you notice no ad spend for more than 24 hours after the review, you might be facing delivery issues instead."
