Why my emails are not landing in Inbox?
I have gone through many of the forums, Q&A sites many people keep asking query
why my emails are not delivered to my primary folder i.e. inbox.
Today I am going to explain few tips and tactics that I have followed previously. Before taking you to where I would like to share a few thoughts about me with you all. I know I know many people who are reading this article but I would like to give you a brief about me before I go into the actual scenario, I am Mantha Anirudh an intrapreneur mindset with a dedication to things and towards my vertical, that’s all about me.
Now let’s get into the problem
Hey I have the best of the data but my emails are not landing into inbox
Why is that so?
After depth analysis here is the actual thing that happens with email delivery just have a close look at each one of them.
1. Deliver emails value
Many marketers and bloggers are comfortable distributed value in blog posts and YouTube videos. However, the email will appear to be a promotional channel rather than a value delivery channel.
If you do not deliver the value in email, you cannot get people's attention in the inbox. An email inbox is a great way to increase friendships with a lot of personal space and your followers.
Make sure subscribers get some value if you do not have other channels like your blog or YouTube channel. Separate content for your subscribers.
2. Ask people to add your email to their contacts
If you send your email ID to your subscriber's contact list, your e-mails are more likely to land in the primary tab, and it is guaranteed that they will not be in their spam folder.
3. Ask people to "pull" emails in the primary tab
There is an old saying that goes "like it's and it's given." There is also a book on that topic. Sometimes, all we need to do!
4. Send plain text or light HTML emails
If you get an email from your friend, it's never a well-designed HTML template. This will be plain text email. When people receive communications that are targeted, they prefer to get plain text e-mails for easy reading and readability.
99% of my emails contain plain text emails. I do not have time to create HTML emails and never need it. I noticed that it is nice to see HTML emails with nice designs but at the same time, it does not feel personal for subscribers. And it will not be in the primary tab.
Plain text emails have a downside. You cannot open rates because people without HTML cannot load a tracking script if you open emails. An alternative is to send a very basic HTML mail that resembles plain text email. Such emails allow you to keep track of outdoor rates and add an image or two. You can also create anchor text links within your email.
5. Keep emails short and have fewer links
Think about how your friends' email will appear in your inbox? Small, point, images and more than 3 links. Now think about how your subscribers want to receive emails.
2 pages email with 20 outbound links is absolutely no cause for land in a promotional email and the basic tab of Gmail.
6. Build Your Sender Fame
Email service providers like Gmail will see various items when an incoming email arrives. They are based on the factors that determine one of the four factors:
Do not send email to everyone
Put it in the spam folder
Put it in the Updates / Promotion tab
Put it in the primary tab
The sender's ID is from the email address and from the IP address sent by emails.
I have not had my own email servers yet and I use third-party providers like Sendinblue and Mail Chimp to send emails. The IP reputation of these services is great and there is no problem getting emails good deliver. A good email server with all the above features helps deliver your Gmail to the basic tab of Gmail users.
If you are a long-term customer of these service providers and you have low bounce rate and spam complaints, these email providers can provide you with higher reputation servers so that you can get good delivery rates.
If you have a history of high bounce rate and spam complaints, then these services can leave you. They can guarantee you with low-paying services with ESPs (Email Service Providers).
7. Authenticate your domain with DKIM and SPF
DKIM and SPF authentication methods for your domain name. In general, the sender's email ID will be the [email protected] - and it is best to authenticate yourdomain.com.
According to MailChimp: "Authentication is critical to delivering your campaign, and works like a license plate for email." You can provide a trackable identifier that shows your subscribers' Internet Service Provider as a legitimate sender and helps your campaign inbox. "
We're going into technology. You do not need to fully understand the technical details of DKIM and SPF. I will not do it too. However, we can understand the simple logic behind it and make the necessary steps for verification.
There are two main types of standards to consider when sending an email:
Domain Keys Identification Mail (DKIM) and
Sender Policy Framework (SPF)
1. DomainKeys Identified Mail (DKIM)
Domain Keys is the standard for verification email developed by Yahoo. But DKIM is now used by almost all email service providers and is one of the most important standards in email authentication.
Wikipedia:
DomainKeys Identified Mail ( DKIM) is an email authentication method designed to detect email spoofing. It allows the receiver to check that an email claimed to have come from a specific domain was indeed authorized by the owner of that domain.
DomainKeys Identified Mail - Wikipedia
https://en.wikipedia.org/wiki/DomainKeys_Identified_Mail
If you are using a premium DNS service like Route 53, the steps are relatively simple. Furthermore, domain name providers give you a DNS management console. You need to add TXT records to your DNS management console. The keys are based on the email service provider you use. Some email service providers make it easy to setup DKIM if you want to send emails using their servers.
For example, if you are using Mail Chimp, here is documentation for Mail Chimp. If you are using Route 53 and Amazon SES to send emails, see the documentation for more details on Amazon.
If you cannot find a document for your email service provider, contact their support team and they will help you with more details. Some email service providers do not support DKIM.
2. Sender Policy Framework (SPF)
Google has published documents on SPF. SPF is another standard/framework that works parallel to DKIM. SPF's official website www.openspf.org.
According to Google:
About SPF records. We recommend that you create a Sender Policy Framework( SPF) record for your domain. An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain.
About SPF records - G Suite Administrator Help - Google Support
https://support.google.com/a/answer/33786?hl=en
DKIM and SPF are good standards but are now getting older. There is another new standard called DMARC this is the new and latest standard please find the information related to DMARC below
DMARC:
Receipt receiving mail server checks if an existing DMARC policy published in a domain that uses SPF and/or DKIM checks
If one or both * are still aligned with the SPF and DKIM checks set by DMARC, then the check will succeed, otherwise, it will fail
If the check fails, depending on the action published by the DMARC policy, different actions will be taken
Unfortunately also has a perfect functional e-mail system with all the above tools that run you will not be 100% safe from there bad guys. All servers do not use the three tools shown above.
There are also some limitations you should always consider when dealing with SPF, DKIM, and DMARC:
As already stated in DKIM above, the sender server is not allowed to send outgoing mail for a specific domain.
The shared hosting scenario is not with counterfeit messages as the SPF looks like all the messages appear to be the same upcoming IP
The DMARC is still young and unfortunately does not expect a huge disparity
DMARC breaks your mail stream if you do not set up both SPF and DKIM before the DMRC process will change the DMRC process "anything"
Please work through the correct process, otherwise, your valuable messages will not be sent to your customers as it appears to be fraudulent by your SPF, DKIM or DMARC setup.
These standards become more important when we go forward as the ISPs and ESPs are tough with spam. While the number of spammers in the world is not going down and people start using more email for their daily conversation, right checks can help get emails from good people distributed to the inbox.
Next Sunday will meet with some other interesting topic til then TC:)