This is why my Dealership Marketing Strategy is Focused on Retention

At most dealerships, the blinding obsession of attracting new conquest customers seems to be a common theme with sales managers, but it is equally important to focus on retaining your existing customer base. This is where retention marketing comes into play.

Retention marketing is the practice of targeting efforts toward keeping current customers loyal to your dealership. It involves understanding the needs and preferences of your current customer base and finding ways to keep them engaged with your dealership.

One reason why retention marketing is so important for dealerships is that it can lead to increased profitability. It is generally more expensive to acquire a new customer than it is to retain an existing one, and loyal customers are more likely to make repeat purchases and refer friends and family to your dealership. In addition, satisfied customers are more likely to leave positive online reviews, which can help to attract new customers.

Another benefit of retention marketing is that it helps to build long-term relationships with customers. When customers feel valued and appreciated, they are more likely to continue doing business with your dealership. This is especially important in the competitive world of car sales, where there are many options for customers to choose from.

So, what are some strategies that car dealerships can use to implement a retention marketing plan? One option is to use customer data to create personalized marketing campaigns and make customers feel valued with the right message to the right customer at the right time. Using customer data to create personalized marketing campaigns is a powerful retention marketing strategy. By tailoring your marketing efforts to the specific needs and preferences of individual customers, you can make them feel valued and show them that their business is important to you. This can help to build customer loyalty and increase the chances of repeat business. To create personalized marketing campaigns, you can segment your customer base based on demographics, purchase history, and other relevant sources such as data and equity mining. Additionally, providing excellent customer service and making sure that your sales and service staff go above and beyond to meet the needs of your customers can help to build customer loyalty.

In conclusion, retention marketing is a crucial aspect of any successful dealership's marketing strategy. By focusing on keeping current customers satisfied and engaged, you can increase profitability, build long-term relationships, and stand out in a crowded market.