Why is my AdWords Campaign Getting Zero Impressions? How to Troubleshoot.

Why is my AdWords Campaign Getting Zero Impressions? How to Troubleshoot.

Launching a campaign in AdWords can be exciting in small ways – you can’t wait to see what kind of searches you’re pulling in, resulting from all that hard work in organizing the campaign. Sometimes though, you will launch a campaign or an ad group, and days later you’ll notice – it’s gotten zero impressions.

There are numerous reasons why this can happen; this checklist should help you identify most of them. I would bet though that there are at last three or four other possible reasons; if you know of any good anecdotes, please put them in the comments below!

1. Are all the elements “Active”?

Make sure the Campaign, Ad Group, Ad(s), and Targeting criteria are active (whether that’s keywords, or in the case of a Google Display Network Campaign, an audience). Often during the setup process, you’ll pause something and then forget you did.

Read More