Why Must Organizations Pay Attention to Reputation? Watch this Video Interview with Prof. Matt Tidwell to Understand More!

Delighted to share the 8th edition of Intraskope’s Spotlight Series’ featuring Prof. Matt Tidwell, Assistant Dean at the School of Journalism and Mass Communications at the University of Kansas, US and a leading scholar on crisis communications and reputation management.

In this series, I talk to thought leaders on topics interrelated with internal communications such as culture, crisis, change, executive presence and leadership. The goal is to help unravel why they matter, what can leaders and communicators learn from experts and how we can put insights to practice.

With deep experience in strategic communications, marketing, branding, internal communications, crisis communications, higher education, Prof. Matt also participates to raise the level of communication standards globally as a member of the International Executive Board for IABC (International Association of Business Communicators). In this interview he shares current trends, practical tips and recommendations for communicators to succeed in an uncertain world.

“If your organization must have a well-developed values program and communicators must insist on that alignment with reputation. If our values are honesty and transparency, let's not make those just nice plaques that we hang up on the conference room wall. As communicators let's insist that those values, play a role in our communications”, he says.

Watch the video interview or read the complete transcript on my blog.

Liked the interview? Post your comments and share it with your network. 

Keen to contribute and participate in the Spotlight series? Write to me at [email protected]

Missed the earlier episodes? Watch them here: D. Mark Schumann (Culture), Peter Yorke (Executive Presence), Sia Papageorgiou (Leadership Communications), Dianne Chase (Strategic Storytelling), Gloria Walker (Communication Planning), Rebecca Sangster-Kelly (Stakeholder Management) and Ray Walsh (Localizing Employee Communications).

You can also look up the ongoing Intraskope’s Spotlight on Internal Communication Series featuring practitioners from around the globe sharing best practices and perspectives.

Here are Internal Communications resources you can use: 

·      Learn: Internal Communications Fundamentals Course on Thinkific

·      Internal Communications Series: https://forms.gle/KcqmPzLwq7NQi5Km6

·      Chat with Aniisu – Internal Communications: https://www.instamojo.com/intraskope/connect-with-aniisu-60-minute-personalized-d/?ref=store

·      Internal Communications workshops: https://bit.ly/2zdBRl1 

You can also visit my website www.intraskope.com and You Tube channel to know more about my work. 

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