Why Most People Quit

By now, most New Year’s resolutions have already been abandoned—hence why today is dubbed National Quitters Day. It’s that moment when initial excitement fades, and without the right systems, even well-intentioned goals fall apart.

As James Clear said, "You don't rise to the level of your goals. You fall to the level of your systems."

But here’s the thing: this isn’t just about personal goals. The same thing happens in marketing all the time.

Consistency: The Secret Sauce

Last night, I attended a Bismarck Mandan Chamber EDC Mixer, and four people approached me to say they love my content. I was surprised by the feedback because I’m currently overhauling and improving my content. This feels like just the beginning, but it reminded me of something: what feels routine to us can be what others admire. Consistency doesn’t just maintain momentum—it sets a bar others notice.

This ties into the idea of "More, Better, New." If you’re struggling in any area, start by doing more of it. As you put in the reps, you naturally improve. And as you get better, new opportunities and ideas emerge.

Too often, businesses jump straight to something new—a shiny campaign, logo, or website—thinking it will solve deeper problems. But without consistent effort, those shiny things won’t deliver lasting results.

Focus on building consistency first. That unlocks better outcomes and paves the way for long-term success.

Why Do We Quit?

It’s easy to quit when results aren’t immediate. But quitting usually happens for these four reasons:

1. No Clear Vision or Why: Without a clear purpose, marketing feels like a chore. What are you working toward? More leads? Brand trust? Becoming a household name? Picture the end goal vividly.
2. No Frequent Reviews: If you’re not checking what’s working (and what isn’t), you’ll waste time and money –?nobody wants that. It's also crucial to review the overall goals often too so they're top of mind.
3. No Stakes or Rewards: People need something to drive them—accountability or a reward at the finish line. Why stay consistent? What happens if you don’t? Publicly sharing my goals has been a key motivator for me.
4. No Daily Habits: Confidence grows when you do something consistently. What small, repeatable tasks can you commit to daily? These aren’t just busy work—they’re the building blocks of long-term success.

Final Thoughts: Stay in the Game

The difference between those who quit and those who succeed isn’t talent—it’s persistence. If something matters enough, you’ll find a way to keep going. Be specific, set up systems, and keep showing up.

So today, on National Quitters Day, let’s commit to consistency. Whether in marketing or life, showing up regularly drives real results.

What’s one daily habit you're going to commit to?