Why Most Marketing Advice Doesn’t Work for Independent Consultants (And What to Do Instead)

If you’re an independent consultant, you’ve probably felt it: that tension between delivering for clients and trying to stay visible online. You know marketing is essential, but let’s be real—you don’t have time to blog every day, post endlessly on LinkedIn, or produce a weekly livestream.

Most marketing advice just isn’t made for you.

A healthy sales pipeline is not about doing more. It’s about building a custom marketing and sales system that works with your strengths, your business model, and your actual schedule.

Let’s unpack what that looks like.

The Problem with One-Size-Fits-All Marketing Advice

Scroll through marketing blogs or binge-watch YouTube marketing tips, and you'll hear the same things over and over: “Post daily!” “Create a content calendar!” “Repurpose everything!”

That’s great advice—if you have a marketing team.

But if you’re like most indie consultants, you are the team. You’re managing client work, proposals, onboarding, delivery… and somewhere in the chaos, you’re supposed to also be a full-time content creator?

It doesn’t work. And I know this first-hand—because I am you.

Want on the VIP list for early access to offers and episodes? Click here.

A Better Way: Build a System That Fits You

Enter the StrategicSpark session, a one-to-one strategy consultation included in the Tiny Marketing Club. It’s not another course or cookie-cutter funnel. It’s a fully custom-built marketing and sales system tailored to your:

• Strengths (Are you a natural speaker? Great. Let's podcast.)
• Client experience (Your marketing should reflect what it's like to work with you.)
• Bandwidth (No, you don’t need to be everywhere.)

During this session, I spend about an hour interviewing you, then go off and build a documented strategy that fits your real life—not some fantasy version where you have 40 hours a week to spend on marketing.

What Happens Inside the Strategy Session

The Strategic Spark is the first thing you do when joining the club. It’s where the magic starts.

Here’s what you get:

? A simple, repeatable marketing system

? A sales strategy that works quietly in the background

? A physical document you can follow step-by-step

? Confidence that your next client isn’t a mystery

Instead of crossing your fingers and hoping referrals keep coming, you’re proactively building a pipeline.

The Biz Dev Sprint: Your Fast Start to Real Results

You don’t have to wait months to see momentum.

The first two weeks inside the club are focused on a “Biz Dev Sprint.” It’s a set of daily habits that generate leads right away. These are the exact habits that help me bring in revenue consistently—and now I'm handing them to you.

Why It’s Limited (and Why That Matters)

I only take on four one-on-one strategy clients each month. Why? Because I build each system from scratch. It’s not automated, and that’s the point.

This isn’t a program where you’re dropped into a sea of templates. It’s small. It’s focused. It’s tiny marketing—intentionally.

If you're one of the 12 consultants I'm onboarding in Q2, now’s your chance to build a system that scales your business.

Ready to Stop Guessing and Start Growing?

You don’t need to do more. You need to do what works—for you.

So if you're tired of relying on referrals, struggling to find time for content, or feeling like marketing is just “another job” on your list, it's time for a change.

?? Sign up for the Tiny Marketing Club ?? Schedule your one-to-one Strategic Spark session ?? Finally get a system that fits your business and your life

You’re not just getting a strategy—you’re getting your time back.