Why most marketers are wimps
Matt Bacak
#1 Best Selling Author ★ Founder of The Profit Coalition ★ Award-Winning Email Marketer
Most marketers are wimps, wusses and sissies.
They're too scared to sell stuff and they wind up Just Over Broke. In a J.O.B.
I blame it on the guru's.
The one's who said "Raise the free line, give away your best stuff for free!"
Rumor has it your subscribers go "Wow, if his free stuff is this good, imagine
what the paid stuff is like!"
It's only a rumor.
Right now everyone is in a race to the bottom.
Selling their stuff cheaper and cheaper.
It's a price war that leaves everyone broke.
Now don't get me wrong, there is a sales strategy for selling
low ticket stuff and that's to lead people to buy bigger tickets.
The Bottom line is: You HAVE to learn how to sell.
In each and every email.
If you're not selling a product, your selling an idea, building anticipation or
wetting an appetite for what's to come.
Now don't go all wussy on me.
You see the broke folk who don't know how to sell, they compete on price.
They're in that race to the bottom.
The rich guys, they're then one's who know value when they see it and demonstrate it.
The people who know how to sell.
They're the guys who can write an email on a great idea, like learning how to sell so you don't compete on price and end up a whole lot richer, faster...
... then plug a product that teaches it.
Like I should do here.
That's lesson number one on how to sell.
Introduce a great idea, then introduce a better solution.
Second, don't give away your best content for free. Big-assed mistake.
Give them a useful, but incomplete solution to their problem. Wet their appetites with some useful information you physically couldn't teach in one email.
And then recommend a product that does.
Simple.
There's a saying "Bad sales men have skinny kids".
It's because they can't afford to feed them.
Don't be a wuss, learn how to sell, sell and be proud of it.
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I solve unsolvable human capital performance issues using AI and leadership skills training
9 年Selling is also more fun! Don't give away your best product. People will be disappointed when the product you sell doesn't exceed the value of the free product. Give something of value but don't give away the store. Learn to sell value.
Making Vacation Dreams Come True!
9 年That's what I keep saying, Matt Bacak! Learn how to SELL! It's so much easier than the whiny, pussyfooting around you describe! Great points!
Management Analyst 4- Communications and Digital Accessibility Lead at Minnesota Department of Corrections
9 年I think most companies aren't brave enough . Why be mediocre ?
Curriculum Specialist - Chief Training Officer at -- -- -- Court Ordered Classroom.com - [Open-Network/LION]
9 年Hey you... yeah you.... new marketer [micro-retail owner] or business owner... here's a memo. YOU aren't Google. Google can afford to give away free Gmail and maps, because they make a TON of $$ with paid products. They don't call it charity, but that what it is. [actually a marketing expense write-off, but go with me here.] You aren't running a charity that accidentally makes money[maybe]. STOP giving away the store. There isn't any customer loyalty in micro-retail, so don't expect it. If you want to give stuff away, look in your books and find the most profitable customer you have, call them up and tell them to come get it.[what ever FREE stuff you are giving away.] The surprise factor will create more word-of-mouth/referrals, if that's what you want.... and THAT trick rewards those who actually are customers, but those you WISH were customers. Ivan's right. You aren't a florist, Leave the Pansies in the garden.
ShowMe Marketing Solutions
9 年Excellent post! I agree. Pansies are for the flower garden, not sales!