Why Most Businesses Struggle with Marketing (And How to Fix It)
Marketing Plan Formula
Marketing Architect | Speaker | I teach small business entrepreneurs how to get at least 10x more value
If you’ve ever felt like your marketing efforts are falling flat—despite hiring agencies, running ads, and following all the so-called best practices—you’re not alone.
I’ve spoken with countless business owners who’ve spent tens of thousands of dollars on marketing only to see little to no return.
The story usually sounds something like this:
"We hired XYZ marketing agency, spent $50K, waited six months… and got nothing. No growth, no real leads, just frustration."
Sound familiar?
It’s not that marketing doesn’t work. It’s that most businesses are missing one critical role—a role so essential that without it, your marketing is just throwing money into the wind.
And no, it’s not a better ad agency, more social media posts, or a new funnel.
The "Architect" Every Business Needs
Think about building a house.
Before you hire contractors, electricians, or interior designers, what’s the first step?
You need an architect.
Someone to create the blueprint, map out the vision, and make sure everything works together before the first brick is laid.
Marketing works the same way.
Most businesses hire marketing “contractors” (agencies, ad buyers, copywriters) before they ever have a clear, strategic plan in place. They’re hoping tactics alone will create growth, but without a real strategy—a blueprint—it’s just random efforts without direction.
That’s where the Marketing Architect comes in.
What a Marketing Architect Actually Does
A Marketing Architect is the person (or role) in your business responsible for:
? Defining the resource allocation – What resources are available for this effort? Not just in terms of money, but also people, time, and most importantly, opportunity cost.
? Defining the strategy – Who are you targeting? What’s the message? What’s the big idea behind your marketing?
? Connecting the pieces – Ensuring your ads, funnels, emails, and sales process actually work together to move prospects toward a sale.
? Measuring & optimizing – Tracking what’s working (and what’s not) so you’re not just spending money blindly.
Without this role, marketing becomes a guessing game.
You keep trying new things—ads, webinars, social media—hoping something sticks, but the results are inconsistent at best.
Is This Why Your Marketing Isn’t Working?
If you’re running marketing without an Architect, you’re likely experiencing at least one of these problems:
?? You’ve wasted money on agencies that didn’t deliver.
?? You’re attracting the wrong audience (or no audience at all).
?? You have leads, but they aren’t converting into sales.
?? You feel like you’re constantly starting over every few months.
This isn’t just frustrating—it’s dangerous for your business.
Because marketing isn’t just about getting attention. It’s about getting the right attention, from the right people, and turning that into revenue.
And without the right strategy in place, that’s nearly impossible.
Here’s How to Fix It
I break this all down in my latest video—where I explain exactly why businesses struggle with marketing and how to bring in the one role that will change everything.
If you’ve ever felt stuck in your marketing, this is the missing piece you’ve been looking for.
?? Watch the video now: https://youtu.be/OnWtfUh_jsc
Let me know what you think. Have you struggled with this in your own business?
Drop a comment—I’d love to hear your thoughts.