Why most "branding experts" are dead wrong...

That first authority trigger I promised to share?

It's going to make a lot of "experts" angry...

Because it completely destroys their "it takes years to build a brand" narrative.

But before I reveal it...

You need to understand something crucial.

Remember how I mentioned Google's algorithm yesterday?

Well, there's something most people don't realize...

The algorithm has specific "authority markers" it looks for.

Think of them like secret switches.

Flip the right switches... In the right order... And boom.

Instant authority.

(This is exactly how that company beat me for the $24K contract...)

Here's the first authority trigger they used:

They created what I call a "citation loop."

Instead of trying to get featured in major publications...

They started with smaller, niche industry blogs.

But here's the clever part...

They referenced each feature in the next one.

• Blog A mentioned their expertise.
• Blog B referenced Blog A's mention.
• Blog C referenced both previous mentions.

And Google ate it up.

Why?

Because Google's algorithm sees each new citation building on previous ones.

It creates a snowball effect of authority.

And the best part?

• You don't need to know anyone.
• Don't need to pay for PR.
• Don't even need to write the content yourself.

There's a specific way to make this happen automatically...

Now this is just an example of what can be done to build a google presence fast..

The issue is that it requires quite a lot of work for one.

It can also backfire when Google realizes that they have been tricked.

An you don't want to be on the wrong end of their wrath...

So, as you can imagine, there is a better, faster and SAFER way of doing things..

(Tomorrow I'll show you the exact process that got Alex his knowledge panel...)

Talk soon,

Martin

P.S. Just discovered something interesting about authority trigger #4...

it has nothing to do with content marketing like everyone thinks...