Why Minimal Marketing Efforts Won't Work

Many companies treat their marketing like a salad bowl – a little bit of this, a little bit of that. ?? But when they try to combine everything, it’s really not effective. The results turn out to be mediocre at best. And they kind of see it but still believe in this concept that something is better than nothing – good old cliché we keep hearing everywhere.?

In marketing, however, such a mindset can be a mistake.???

Why? ??

Well, marketing is not a linear path, and you can look at every channel to find proof.?

This idea that something is better than nothing makes sense in a lot of aspects of life, but not in marketing. Let’s look at a couple of examples.?

Social media

Many companies join social media just because their competitors are already doing it. But the content that you are creating may not be enough to even touch the surface. If you cannot go all-in with social media, one or two tweets per month or several Instagram posts per week curated by a freelancer will get you nothing. So if there’s a limited time or limited budget, it makes more sense to allocate it to other places where it will actually be helpful.

PPC

When you are hesitant to go all-in with one thing, you end up wasting your resources. With PPC, for example, you can’t just take $1000 out of the suggested $10 000 and expect a tenth of the results which you will then gradually scale. It doesn't work that way. $1000 per month is $33 per day. If your cost per click is $10, that’s only 3 clicks – and these are not necessarily your leads. At the end of the day, you’ll just lose your $1000.?

SEO

Same with SEO. If you do one-tenth of an SEO that your competitors are doing, you aren’t going to get one-tenth of the traffic. Most likely, you’ll get nothing. When you can’t afford to implement all those changes to your website, build up a pillar page, do the outreach, and so on, you won’t be able to see any results. And random blogging twice a month will probably hurt more than help because now you have a bunch of useless content with less and less engagement.??

We don’t mean to discourage you and get all negative. All we are trying to say is that you don’t have to do a hundred different things at once simply because they are available. Forget about the Clubhouse and other shiny objects. These are just tools. ???

As a company, you have to strive to be the best because there’s no prize for second place. So instead of trying to do everything at once, focus on one channel and generate some results. Once you nail it, you can move on to the next.?

Thank you for reading!

If you have any questions, drop them in the comments below.??

See you next week!

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