Why Metaverse is the Fast Ticket to Volvo’s Sustainability Mission.

Hello Folks,

Are you aware of the latest news of Volvo becoming the first luxury car brand to launch its electric vehicle (EV) in the metaverse in India?

The Swedish auto brand unveiled the Volvo XC40 Recharge in the virtual world, Volvoverse – which provides accessible 3D experiences in this new era of digital platforms.?

This announcement was in line with its two major future goals. The brand plans to go all-electric by 2030 and be fully carbon neutral by 2040. The physical event is estimated to have produced 170kgs of CO2 emission in a one-day event. However, the virtual launch will help moderate the ecological impact by using green screen shoots and virtual studios as they remove the need for location shoots and events (reduces carbon footprint) and maximizes the utilization of the captured content.

Here’s why it matters:

Metaverse is helping brands in their sustainable mission as it leaves a negligible carbon footprint. The amalgamation of the metaverse in the automotive sector has enabled optimization of supply chain management to a certain extent and is expected to continue with the advancement in metaverse technologies.?

Not just the launch event, but metaverse is changing the automobile sector to a large extent. AR and VR devices are crucial factors driving automobile metaverse growth. Rapid technological advancements are expected to bridge the customer gap by allowing them to test drive cars in the metaverse.?

Not only Volvo but companies like Hyundai Motor Company, BMW, Ferrari, Audi, and Tesla are all planning to improve customer experience by building their virtual worlds. Besides customers getting 360-degree visuals, manufacturers benefit from real-time 3D representation, convenient sharing of designs with other designers, integration of VR technologies, building in-vehicle infotainment systems, and whatnot! Technological advancements will further optimize the invention’s performance and enhance customer experience.

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