Meta tags, specifically meta keywords, are generally considered of little to no use in modern SEO. But instead Meta tags are indeed crucial for several reasons, including:
- Helping search engines understand your content: Meta tags provide search engines with information about your content, such as the title of your page, the keywords you want to rank for, and a brief description of your content. This information helps search engines to index your pages and display them in relevant search results.
- Improving click-through rate (CTR): The meta description tag is displayed in search results, and it can influence whether or not people click on your link. A well-written meta description tag should be clear, concise, and informative, and it should accurately reflect the content of your page.
- Enhancing user experience: Meta tags can also be used to improve the user experience of your website. For example, the viewport meta tag can be used to ensure that your website is displayed correctly on mobile devices.
- Improving social media sharing: The og:title and og:description meta tags can be used to control how your content is displayed when it is shared on social media. This can help to increase the visibility of your content and drive traffic to your website.
