Why is Meesho Popular with Indian e-commerce Sellers?

People are depending on online purchasing platforms more than ever and many entrepreneurs are using this opportunity to develop their online empires. Today, one can easily launch their very own online business while sitting comfortably at their home, without investing a lot of money.

Online shopping has developed significantly over the previous decade, and e-commerce companies now generate billions of dollars in monthly sales worldwide. Amidst this bustling landscape, Meesho has emerged as a standout platform, captivating the interests of Indian e-commerce sellers with its unique approach and offerings. Meesho is India’s third largest e-commerce retailer with a gross merchandise value of $4.5 billion.?

Processing 3.5 million orders daily, Meesho crossed the milestone of 1.1 million sellers on its platform with more than 600,000 small businesses signing up last year. Meesho becomes India’s fastest e-commerce company to achieve this feat within just eight years of its inception.

Over 80% of these 1.1 million sellers are e-commerce newcomers, with Meesho serving as their initial gateway into the world of online selling. Nearly 50% of these sellers come from Tier 2+ regions and farthest corners of the country embodying the company’s mission to democratize internet commerce for everyone and everywhere.??

In this blog post, we delve into the phenomenon that is Meesho, uncovering the reasons behind its popularity in India.?

Understanding Meesho

Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, Meesho embarked on a journey to revolutionize the way individuals buy and sell products in India. The platform is experiencing rapid growth in a highly competitive market, potentially reaching break-even ahead of larger rivals like Flipkart and Amazon in India.?

Meesho – How does it Work?

• Meesho operates on a zero percent commission model, which provides a lucrative proposition for its sellers, primarily small businesses and individual entrepreneurs.?
• The app presented an opportunity for homemakers, particularly women to earn an income without investing even a penny by reselling.
• Meesho generates revenue through various value-added services, such as advertising and analytics, further enhancing its appeal to sellers.
• Meesho is a social commerce platform that uses social networks for sales. Sellers showcase products through social media, enhancing customer engagement and building trust for sales.??
• Another point to note is that Meesho focused on Tier 2 and 3 cities, whereas most e-commerce apps primarily targeted customers in Tier 1 cities.??
• The platform recently ventured into the branded space with its offering, ‘Meesho Mall’ by partnering with over 400 brands. A minimal platform fee covers the specialized services provided by the ‘Meesho Mall’ tag, including the identification of branded products and enhanced account management support.?
• Meesho strengthened its regional foothold by adding eight new vernacular languages including Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.
• To simplify the buying process, Meesho integrated various payment options, from traditional payment methods to digital wallets and UPI-based payments.
• The platform utilized data analytics to understand customer behavior and identify trends. The insights helped the company make informed decisions to enhance user experience.
• The app excels with its strong logistics network, guaranteeing quick nationwide product delivery. Partnering with trusted providers, Meesho streamlines fulfillment, letting sellers prioritize their core operations.

Learn more about the reason behind the success of Meesho