Why Measuring ROI of Content Marketing Shouldn't Be Your Priority (At Least Not Yet)

If you're an employee benefits advisor just starting to create and publish content, it can be tempting to want to measure the return on investment (ROI) of your efforts right away.

However, as a marketer, I want to remind you that content marketing is a long-term investment.

It's not something that will yield immediate returns.

And that's okay!

Think about it like building a mighty monument.

You can't expect tourists to come if you only have a few blocks in place.

But as you continue to build, people will start to take notice.

A brand is not built overnight, and the same goes for your content marketing strategy.

By focusing on creating valuable, relevant and consistent content, you'll be laying the foundation for a strong brand and a steady stream of leads and sales in the future.

That's not to say you should completely ignore ROI, but rather that it shouldn't be your primary focus when you're just starting out.

Instead, focus on creating a consistent flow of quality content and building a relationship with your audience.

As you continue to publish content, you'll start to see an increase in website traffic, lead generation, and ultimately, revenue.

And when the time comes, and you have a good amount of content and audience, I am here to help you measure the ROI of your content marketing efforts and optimize your strategy for maximum returns.

But remember, Rome wasn't built in a day, and neither will be your content marketing strategy.

So, start building your blocks today, and watch as your monument of success starts to take shape.