Why Measure Return on Health?
What matters to your patients might surprise you. Shared decision making, support in living a healthy lifestyle and being able to relate to their care team are top priorities for patients. When thinking about this through the lens of therapy adherence, compliance and persistence, it’s clear that a new paradigm is needed to measure not just ROI, but what we call ROH - return on health.
On the Curatio platform, we have patients from over 100 countries, in 20 languages, tracking their own health outcomes. These include things like mood, energy, stigma, isolation - in other words, factors you might not typically capture in measuring adherence. What we hear from these patients is that it’s the day to day support, the sense of belonging, the ability to learn more about their condition that helps them improve their overall wellbeing, which in turn impacts their adherence, persistence and compliance. 92% of our patients remain on therapy.?
"It's overwhelmingly comforting to have people understand my day to day problems and struggles that no one else does"
-Curatio User
The key to linking ROH to your ROI is to look beyond Big Data, metadata, etc. and take a holistic approach at scale. Technology has the ability to help you scale and personalize this holistic support in a way that is impactful, manageable and highly valuable. It helps you meet the patient where they are and gain insights on the types of support, interventions and programs that will yield the highest ROI for you, and the best ROH for your patients.?
Taking an ROH approach means reinventing the success criteria, prioritizing contextual data insights on your patient populations and delivering personalized support. When patients realize ROH, you realize ROI.?
If you would like to learn more about how you can make ROH work for your brand or therapy, please reach out at [email protected].
Learn more www.curatio.me
No Patient Alone. The Curatio platform is designed specifically to help life sciences companies deliver personalized support at scale. Using a unique combination of AI, machine learning and personalization, the privacy and regulatory compliant platform is used by pharmaceutical leaders, specialty pharmacies, providers, research organizations and patient associations in over 104 countries.?