Why a Marketing Strategy is Absolutely Essential for Success

In the modern digital landscape, a well-thought-out marketing strategy is critical to success and growth. Because every market and industry is overly saturated, competition is higher than ever.?

This is exactly why every business, regardless of size, budget, and industry, needs an evolving marketing strategy to meet its goals, grow, and scale.?

Let’s discuss what a marketing strategy should do and the most effective strategies used today to set businesses apart from the competition.?

What a Marketing Strategy Should Do?

Businesses spend anywhere from 5 to 15% of their overall budgets on marketing, and it’s no surprise why.?

Proper marketing increases brand awareness, boosts a company’s competitive advantage, creates customer loyalty, and drives sales.?

Here are all the ways any business can benefit from an evolving marketing strategy:

• Identify pain points in the market and how a business can fulfill them
• Raise brand awareness about products or services
• Identify target markets and how the business can serve them
• Build a loyal following and customer base
• Align with company objectives and the actionable steps required to achieve them

From this perspective, it makes sense why companies allocate a significant piece of their budget to marketing.?

But what do specific marketing strategies look like? How can a business decide which strategies are most appropriate for its specific market, audience, and products??

Let’s discuss!?

Foolproof Types of Marketing Strategies That Convert

A marketing strategy is far from a one-size-fits-all solution — every company should have a unique approach to their strategies, often deploying more than one to reach their goals. Here are a few of the most effective marketing strategies used today.?

Inbound Marketing Strategy

Arguably the most effective marketing strategy, inbound marketing involves creating targeted, informational content that establishes a business as an expert in its field. Through enticing, educational content, consumers are influenced to interact with a business rather than the business trying to target them with ads.?

Inbound marketing includes podcasts, webinars, blog posts, newsletters , eBooks, and any other type of content that informs rather than tries to sell.?

Content Marketing Strategy

Content marketing is the process of creating educational content (blogs, emails, videos, tutorials, etc.) that is shared on a website and social media platforms to stimulate interest in a brand rather than selling products or services. This strategy is often used within an inbound strategy but can also stand independently.?

Content has a much higher ROI than traditional advertising, mostly because it builds trust in consumers and establishes a brand as a trusted source.

Social Media Marketing Strategy

It’s pretty simple — brands must exist online to grow and thrive. Social media isn’t going anywhere, and a focused strategy in this realm is critical to reaching a target audience, building a community, and promoting your brand.?

A social media strategy includes the platforms a brand will utilize, the approach to sharing content on each one, the target audience, engagement tactics, KPIs, and more.?

Search Engine Marketing Strategy

How easy is it to find your company online? This all depends on your search engine marketing strategy. How you compete within the search engines requires a focused strategy on keywords, ranking, and backlinks on your website.?

Email Marketing Strategy

Email marketing involves building a list of customers and leads to inform them of new products, sales, and the various services you offer. It fosters healthy relationships with customers, drives traffic to specific locations (e.g., your blog, website, and social platforms), and requires consumers to take action.?

Prioritize Your Marketing Strategy with Web Content Development

Do you have a goal for your business growth but are unsure how to get there??

Web Content Development can help with a custom marketing strategy . We get to know your business on a granular level, understanding your values, products, and goals to craft a unique approach to reaching your audience online. Contact us today to get started!