Why Marketing Metrics Change

Marketers are constantly collecting customer feedback through feedback forms or NPS surveys. But when those metrics fluctuate it can be hard to isolate the root-cause.

Understanding why these metrics have changed and what has caused the change in real-time is vital to helping the organisation coach staff or rectify communications or processes that impact customer experiences.

So I sat down with Ritesh Bisoi from Ipiphany.ai a Customer Feedback Analytics Platform to learn how their AI powered application utilised natural language and machine learning to solve that problem for marketers.

Listen in and watch the demo >>

Check out Ipiphany.Ai and start a free trial to start generating Customer Feedback Analytics from your data.

Thanks to Ritesh for showcasing how Natural Language Processing and Machine learning is helping marketers to see how their operations effects customer experiences.