Why Marketing Is Beyond A Bunch of Creative Ideas …?
“We are dry on creative Marketing ideas. How can you help us … ?”
Most small business owners often seek my advice on how to get better marketing results. They often shared, “We already have tried website, print media advertising, flyers, brochures, social media … but we are not getting the results that we want …”
The common misconception about Marketing: MARKETING IS CREATIVE IDEAS!
You must know that a bunch of creative ideas loosely put into ad hoc execution will not bring you strategic outcome. Worse still, it may confuse your target audience.
?Marketing is a strategic process to engage your target customers systematically so that they are gradually warmed up to buy from you soonest.
?A clearly defined WHO is crucial in helping you to deepen your understanding of your target audience so that you can sharpen your creative engagement.
?Prior to any Marketing campaign, we must?first?work through the fundamentals step-by-step sequentially: 1) WHO, 2) WHERE, 3) WHAT, 4) WHY, 5) HOW
Most marketers make the mistake of jumping straight into the "HOW", before properly defining their Profiles of their Target Audience. Do note that “How” is the final step of the marketing process.?
When you have a clear profile of the target segment, it will better guide you in the subsequent creative process. Casting the net as wide as possible, trying your luck with anybody without proper segmentation, you will end up attracting nobody. Rather, we should go spear fishing in a targeted manner - focusing on your chosen Niche, especially if you are a small business with limited resources and money.
A Case Study from Real-Life: A team of Motor Insurance advisors decided to target at the mid-income segment. They were facing tough competition and also were tired of price war. There was almost no room for product differentiation. The identified segment was MINI COOPER car owners because it was their hobby since they also own the same brand of car, too.
By getting in touch via MINI COOPER clubs, MINI COOPER events, MINI COOPER in car parks, related internet forums, and finding MINI COOPER posts on social media, they gradually gained a better understanding of their targeted segment, and subsequently won the trust to handle their Vehicle insurance. Getting work done through fun! This is definitely a powerful, yet creative marketing idea generated from a strategic marketing process.
Any powerful creative marketing ideas can work, provided you apply the fundamentals of Marketing step-by-step and sequentially.
A good Marketing process can engage your target audience better, thereby helping you to yield greater results!
?Take Action Now!
1. WHO – list the profile of your ideal Client'?
2. WHERE - Identify place you can find them in the most concentrated areas?
3. WHAT – Types of offer that match their profiles and requirements?
4. WHY - Challenge within your team why prospect will "bite" your offers?
5. HOW can you communicate your unique value proposition?