Why Marketing Alone Won’t Grow Your IT Consultancy

Over the past few months, I have seen and spoken to many clients, prospects, and contacts throw thousands and thousands of pounds down the drain while trying to grow their IT business. They engage with a marketing agency and then subsequently get limited or NO results.

Now, don’t get me wrong marketing is an absolute essential part of growing your business. But without aligning it to the bigger picture, it’s like setting sail in the ocean without your Sat Nav or a map!

When you “Go to Sea or Market” you must have a map with you, as this guides your direction, focus and in this case, your business growth plan.

The plan/map contains simple fundamental elements like a crystal-clear view of your customer avatar and who you are trying to attract.

Your USP (Unique Selling Proposition) is next and you must have spent time on this working it out internally in your business before you even contact a Marketing Agency. Also clarity around what products and services are you offering that align with your customers’ requirements.

Finally, the one thing that everyone forgets is really understanding how you are going to measure your Return On Investment of your Marketing Spend.

Check out the full blog by clicking HERE.

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