WHY A MARKETING AGENCY MIGHT NOT BE THE ANSWER.
Katrina Douglas
Tech CEO | Aerospace Enthusiast | Commercial Strategist | Social Entrepreneur
So you're considering hiring a new marketing agency? Maybe you're pushing your internal team to come up with fresh ideas on how to take your business to the next level and the ideas just aren’t coming? Or maybe you’re getting ready to launch a new product, expand into new locations or attract investors? When your goal is to grow and develop your business, the natural thing is to think about the best way of getting exposure. This is why, for many, hiring a new marketing agency seems like the way to go. However, you may need more than an attractive marketing campaign to achieve the level of long-term success you want for your organisation.
Why a Marketing Agency Might Not Be the Answer
There's no question that marketing agencies are great. They have the creativity and the manpower to get a campaign going. The trouble is, they may be too far removed from your business to understand it properly. It can be difficult for them to capture the essence of what you do and who you are as a company. They may also miss opportunities for you to elevate your business. At the end of the day, it's not their responsibility to review your processes or product line and make recommendations. However, not considering these things before taking your business to the next level of growth, may mean you may find yourself disappointed with the results. Growth shouldn’t just be about where you want your business to get to, it also needs to be about ensuring a solid foundation is in place so that growth can be sustained and far-reaching.
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Relying on Your Internal Team
When you have an internal team it can be easy to fall back on them to come up with ideas for gaining increased exposure and making your business more appealing to outsiders. After all, they know your business better than anyone, right? Unfortunately, they may also be too close to the day-to-day running of the business to come up with something new. They may not have the time or the bandwidth to think outside the box and come up with concepts that will capture people's attention. They may also be too used to the current way of doing things and not easily be able to identify ways to improve.The good news is, there is a third way. To understand whether this third option is right for you, we have three questions you should ask yourself.