Why marketers should focus on Niche SEO in 2018?

We all are aware of what SEO means for new age businesses and some of us might be even implementing it (Like me and other Digital Marketers out there!) for their business. Are we all doing the right thing for SEO and is SEO just about ranking on Page 1 of Google Search Results? Think about it!

Niche SEO - the Next Big Thing

Marketers have started understanding that SEO is becoming more than just earning search engine rankings. This helps is shifting your focus from results on first page to your ultimate business objective of building a brand and sales through right traffic on site.

What is Niche SEO?

Niche SEO is the idea that Search engine optimisation efforts should go beyond search engines and include other sites people use to search for content. i.e SEO not just restricted to Google, Bing and other frequently used search engines.

The reason being, users these days don't just use the above mentioned search engines but also use sites like LinkedIn, Pinterest, Flipboard, Amazon etc to look for the content, product, service, and solutions they want.

"Bing and Yahoo aren’t Google’s biggest competitors; Amazon is." Eric Schmidt, chairman and former CEO of Google

So is Niche SEO is the New SEO?

Unfortunately Niche SEO is not a replacement for regular SEO, which means the Search Engine Optimisation of the past is here to stay! For Sure! Niche SEO would be a complement to your regular SEO.

To know more on how to optimise SEO and Niche SEO for your brand you can get in touch with me anytime and will be more than happy to help.

-Kiru C N (Growth Hacker/Digital Marketer)

How to Benefit from Niche SEO

Start discovering websites or places in internet where people are looking for your product/service/solutions. come up with a plan on how to make your business appear there. They might go to Amazon to search for a product they want to buy online, might go to Pinterest to get design ideas for their interior design, or thy might go to reddit to understand a current trend in industry. Discover how your business can leverage this.

For Niche SEO, the approach for each business will be different and in general content and keywords would be key which depends on platform and search query. For eg: can make use of Bio, links, tags, descriptions, etc..

Niche SEO plus SEO

Google also pulls search results from other websites. For Eg: "Mens running Shoes for marathon" in Google search would give you search shopping results that takes you to individual sites that sell them. Also it gives images, news results thats related to the keyword and it is picked up from other popular websites. Also Mobiles users in near future will start seeing carousels at top of SERP which enables them to swipe and look for relevant products from Amazon, Pinterest, Zomato and other relevant websites.

So Marketers, gear up and start building Niche SEO links along with your regular SEO links. To know more on how to optimise SEO and Niche SEO for your brand you can get in touch with me anytime and will be more than happy to help.

-Kiru C N (Growth Hacker/Digital Marketer)

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