Why Many Business Owner Still Don't Consider Website As Important Tools To Their Business?
Oluwafemi Ezekiel
Marketing Consultant | Website Designer | Real Estate Consultant | Film Producer | Storyteller | Production Manager | Co-Founder FESY Int'l Ltd and CEO Great Mission Film Production
I was having a conversation with one of my prospective clients yesterday, he saw my website and decided to call me.
He was telling me how his friend who just got into business is making more profits than him who have been in the game for the past 6years with the help of his website and social media presence.
He said he want to know the reason why he need website. I tried to confused him but because of the Traditional advert result, he thought having an online presence will give him the same result.
For example, If you want to advertise ladies bag and you approach one of the news paper company to buy ads space. You will pay big amount of money and 95% of ladies are not reading news paper which means you are wasting money right?
But If you have a website or even you don't have a website but you want to sell the same products on facebook. You can target only female to see your ads. it's means, you are paying for only female who view your ads, any male that sees your ads is a bonus, you are not paying for that.
Having a website for such business will give you opportunity to direct your visitors to your sites and If you have a way of getting their information you can drive thesame visitors back to your website times without number.
The man was not 100% okay, until I gave him a link to a content to go and read more about it. You can also read it and share to people. Let them know the reason why they need website and online presence.