Why lower-tier products and “challenges” are a giant mistake for most people if you want to sell premium $4K+ fitness packages

Why lower-tier products and “challenges” are a giant mistake for most people if you want to sell premium $4K+ fitness packages

After selling online fitness packages for up to $36K+, and guiding dozens of clients on selling $4K+ online fitness programs consistently...

I almost NEVER advise anyone to go off and create “info products” or “memberships” or “challenges.”

Shocking?

Maybe.

??But before you dump a bunch of money and burn a whole lot of precious time running free challenges, recording 14 podcast episodes, and slapping together a membership...

Read this first because all that stuff has very little to do with your ability to sell your services at a higher premium.

There’s 3 reasons for that...

1. Audience Quality

If you’ve been in the online space for more than a minute... 

You’d agree that prospect quality and their ability to afford you in the first place makes all the difference between hearing “let me think about it”... and “when do we start?”

The problem with free and/or low-priced stuff is that it typically attracts the dabblers and people with a lot more time on their hands than money. 

No busy person who can pay you $5K+ per package has hours on their calendar to sit through tons of content or consume a course collection.

??They’re looking for a very specific, customized solution to their fitness and health problem.

??And they want the high-touch guidance and accountability from a real pro who is actually going to show up and LEAD them one-on-one.

Given the choice between a buffet of information for a low price... or a very methodical, well-constructed transformation experience for a premium price...

... this person will always choose the latter (it’s what they actually want, and they don’t want to waste time with other stuff.) 

2. Responsibility vs. Wealth

There’s this crazy idea peddled by some marketers with wonky moral compasses that “you can get rich doing a whole lotta nothing.”

It’s as if one-on-one client work and solving big problems head on is some sort of cardinal sin...

And that you’re able to make all the money in the world without even talking to people.??

If that’s what you’re after...??I’ll tell you right now, you’re in the wrong business.

??A fitness expert who commands premium pricing and sells packages for $4K+ each is a completely different breed of human being.

??They SEEK responsibility and leadership.??

They WANT to dig deep with clients and solve big problems, and get paid handsomely to do it.

??They’re not trying to put up as many barriers in front of people so that they can “win with the least amount of effort.”

If you want to be wealthy and abundant... you must take on and shoulder a certain amount of responsibility. 

Responsibility that goes beyond just charging people for endless information (that they may or may not actually put to work.)

3. “The Passive Dream” Fallacy

Passive, recurring income that fattens up your bank account as you sleep and dream about your 6-month vacation in Fiji.??

It’s the “Passive Dream” a lot of people chase...

... thinking they’re just “one course” or “one membership” away from a big business they never have to actually run.

Meanwhile people selling you this fantasy cleverly omit a few key details you’ll need to pull this off, like:??-

-Cost per customer?

-Ad spend and traffic management?

-Constant funnel optimization to keep up with platform shifts?

-Member churn?

-Monthly marketing budgets?

-Constant tracking of margins and economics?

-Customer service and support 

Etc. Etc.??

In other words, it takes WORK.??

It’s a game for razor sharp marketers who know what the hell they’re doing (and have the budget to test and tweak things constantly.)

So if you’re not at that level yet as a fitness expert... you’re doing things out of sequence if you haven’t dialled-in your one-on-one work and results with clients.

??There’s plenty of time for all that to supplement your revenue sources... AFTER you’ve built a considerable track record working directly with clients on big transformations.

There’s no need for all that stuff when your goal is to earn $20K-$30K/month consistently. 

??Because you can do that just by serving less than 30 higher-ticket clients a year with a solid resign rate while working about 25 hours a week. My clients do this all the time. 

So before you go off building courses, memberships, or podcast subscriptions... do consider all this first.