Why are logos important to the world?
Krishna Rani D.
Expert Graphic Designer at Global | Executive Administrative Officer | Virtual Assistant | Digital Marketing Expert
Whether it's a product, service or entertainment, there are companies all over the world trying to attract customers. Organizations use different logos or symbols to highlight their unique characteristics, behind which their identity and service style is hidden.?
Here are discussed some secrets of the logos of some of the world's most notable organizations.
Amazon is the largest store in the online world. You can shop here from different parts of the world. Looking at the logo of the company, it seems that only the name is written. And a diagonal line is drawn from A to Z. Here lies the motto of the organization. A to Z means everything. It means that all the products of the world are available here.
FedEx is your trusted partner in transporting goods from one end of the world to the other. This logo is made with the name of the organization in blue and orange letters. But if you look between the letters E and X, you will see a slash, indicating the company's speed and efficiency.
Baskin Robbins logo is hiding the number “31” under the promise that customers can enjoy one different flavor for every day of the month.
Laptops manufactured by Sony are mainly known as Vaio. The logo for the laptop depicts the transition of technology from analog to digital. And so the letters V and A are both expressed through waves. The letters I and O are arranged in such a way that they look like ones and zeros. And these two numbers are units of binary code!