Why Local Governments Must Embrace Digital Tools to Engage Millennials and Gen Z

Recently in the US, millennials (age 23-28) and Gen Z (aged 18-22) are increasing rapidly. Their expectations are different than baby boomers. They don’t believe in traditional methods to engage with their local governments. Moving forward it’s important to provide all the information and engagement through the online tools.? ?

Recent research reveals that 78% of Gen Z and 74% of millennials consider smartphones indispensable for accessing the internet. This underscores the pivotal role of mobile apps in government strategies to connect with these demographics. By tailoring content to fit mobile screens, apps not only provide convenient access to information but also enhance user experience, aligning seamlessly with the digital preferences of today's citizens.?

Local governments that fail to adapt in this direction risk falling short of their community's expectations.

“In general, millennials have no patience for inefficiency, stodgy institutions or the status-quo. They look at things from a different lens. That’s what the government needs. But if agencies aren’t willing to make those kinds of tweaks, you will see Millennials enter the government and leave almost immediately” McManus?

This statement emphasizes the importance of local governments adopting digital strategies to connect effectively with their communities. Without this adaptation, local governments risk becoming less appealing and accessible to their citizens.?

As a local government, now is the time to implement digital solutions to meet citizen expectations. Let's explore this eight-step process to enhance citizen engagement through digital tools.?

1.Analyze Demographics and Engagement Drivers?

Assess the community's demographics, including age, gender, income levels, education, and interests. Understand the key drivers and barriers to engagement within the community to tailor the engagement strategy effectively.?

2. Define Engagement Goals?

Establish clear engagement goals aligned with the community's needs and organizational objectives. Determine what the local government aims to achieve through digital engagement, such as increased participation in decision-making processes, improved public service delivery, or enhanced community trust.?

3. Assess Current Engagement Channels?

Evaluate existing digital platforms and methods used to engage citizens, identifying strengths, weaknesses, and areas for improvement. This assessment should cover websites, social media, mobile apps, and other digital communication tools.?

4. Develop a Digital Engagement Strategy?

Create a clear strategy outlining objectives, target audiences, key messages, and desired outcomes for using digital tools to enhance citizen engagement. This strategy should be aligned with the defined engagement goals and demographic analysis.?

5. Enhance Accessibility and User Experience?

Ensure digital platforms are user-friendly, accessible across devices, and provide multilingual support to accommodate diverse citizen demographics. This includes optimizing website navigation, mobile responsiveness, and ensuring compliance with accessibility standards.?

6. Implement Interactive Features?

Introduce interactive features such as surveys, polls, forums, and live chats to encourage active participation and gather feedback from citizens on policies and initiatives. These features should be easy to use and integrated into existing digital platforms.?

7. Promote Transparency and Real-time Updates?

Publish government data, reports, and decision-making processes online to enhance transparency. Provide real-time updates and notifications about community events and opportunities for citizen input. These fosters trust and keeps citizens informed and engaged.?

8. Measure and Adapt?

Utilize analytics to measure engagement metrics such as website traffic, social media interactions, and participation rates in online consultations. Use this data to refine strategies, improve engagement efforts, and better meet citizen needs. Continuously adapt the digital engagement strategy based on feedback and performance metrics.?

Implement these steps in your local government to create a community where every citizen's voice is heard. It's crucial now to prioritize Gen Z and Millennials to gather their valuable input and build a community that resonates with everyone.?

?

?