Why Little Big Brands

Why Little Big Brands

Going into 2020, I’m struck by the fact that it’s been a year and a half since joining Little Big Brands. Reflecting back on what led me to Little Big Brands (LBB) and the decision to join after what felt like complete agency burnout, I couldn’t be happier and more fulfilled with my decision. 

There are many things that stand out to me as defining factors in what makes Little Big Brands unique, but I wanted to focus on three that made it an amazing fit for what I am hoping to achieve in my own career. 

1.  They let me grow. First, Little Big Brands took a chance on me. Although my previous roles had a partial focus on business development and I knew it was my passion, I didn’t actually have a ton experience in the specific role. Unlike most of the team, I didn’t have any internal connections to the agency.  Almost 100% of LBBers have worked together in a past life and it is something that we pride ourselves on. However, I discovered LBB through a recruiter and knew immediately this was something special.  What stood out the most were the people and values. The passion for what the agency stood for, and the compassion for having been in my shoes (at other agencies) who lacked LBB's positive energy and values.

2. They reward new ideas.  The past year and a half have been above and beyond what I expected when joining. Once all of the more obvious perks like free lunch every day and actual unlimited vacation became my norm, the real benefits set in like the access to opportunity and the ability to soar.  They listen to new ideas and want to be a force in the changing world as brands transition from traditional retail to eCommerce and back again. This openmindedness cannot be described in a job description. 

3. My voice matters. Finally, the impact I’ve had not only on our clients but within our own company and what we stand for has been monumental. Team members are all responsible for helping to drive the business and everyone is open to collaboration. At many agencies, collaboration means too many meetings or cooks in the kitchen, but at LBB it means progress. Bottom line, I have a voice, and more importantly, it’s heard. 

Agencies are not created equal and with a ton of experience under my belt, I am confident to say, I am home at LBB. To wake up every day and love what you do is a gift, and to be surrounded by people who share that same feeling is indescribable. 

Kerry Roberts

College Advisor. Helping Families feel more confident and less stressed about the college going journey.

5 年

Katie, so wonderful to read! I could sense this magical culture on meeting you and Crystal (and hope we get a chance to work together at some point!). Cheers to 2020.?

Best thing I’ve read in a long while! ??

要查看或添加评论,请登录

Katie Knapp Littlefield的更多文章

  • What foods led the way in 2018?

    What foods led the way in 2018?

    According to the UK's Waitrose & Partner's Trend report, there are a few key food leaders to keep an eye on in 2019…

  • The Gateway Bug, Food Deserts and Other Future Forward Trends

    The Gateway Bug, Food Deserts and Other Future Forward Trends

    It is trend reporting season and topics like sustainability, healthy aging, convenience and CBD are popping up in every…

    1 条评论
  • Evolution vs. Revolution of your Brand

    Evolution vs. Revolution of your Brand

    A lot goes into establishing and growing your business and it’s brand identity. It is a big investment in time and…

  • Misconceptions about the Chinese Consumer

    Misconceptions about the Chinese Consumer

    As most of you know, China is the most populated country in the world, if fact, Shanghai is the largest city in the…

    5 条评论
  • Spending Power in China

    Spending Power in China

    In general, Chinese consumers care about health, food safety, air quality and all things directly related to their…

    1 条评论
  • Innovation - a shift from Novelty to Need

    Innovation - a shift from Novelty to Need

    It has taken almost 2000 years for the invention of paper, one of the most important innovations in communications, to…

  • Localizing?the Luxury Market in China

    Localizing?the Luxury Market in China

    Having just moved back from China to the USA, I am enjoying the familiar retail heaven Manhattan has to offer, which…

  • Providing Clarity on China’s Charities

    Providing Clarity on China’s Charities

    Working Together to Strengthen Philanthropy in China By Virginia Werner and Published in Urban Family - April/May 2016…

    3 条评论
  • XinXing Aid for Children in Crisis Year Review

    XinXing Aid for Children in Crisis Year Review

    Thank you to everyone who supported XinXing Aid for Children in Crisis in 2015! We were able to help 102 children from…

    1 条评论
  • The Good Agency Asia - Year in Review

    The Good Agency Asia - Year in Review

    You Don’t Need a Reason To Do Good. This year was by far the most community oriented for us, with the crowning event…

    4 条评论

社区洞察

其他会员也浏览了