Why LinkedIn Is Your Energy on a Page - And Why I’m Doubling Down on It in 2025

I show up every single day on Instagram Stories because I love sharing real-time insights, energy, and behind-the-scenes moments.

But when it comes to the Instagram grid? I lost faith.

?? The algorithm constantly changes. ?? Engagement is unpredictable. ?? Content disappears in 24 hours.

Meanwhile, LinkedIn is where real opportunities happen. It’s where leaders connect, where businesses grow, and where personal brands take off.

LinkedIn isn’t about curated perfection—it’s about authentic energy. It’s a platform that reflects who you are, what you stand for, and how you show up in the world.

How to ATTRACT, Not Hustle, on LinkedIn

Too many people treat LinkedIn like a cold sales pitch, chasing connections and forcing engagement. But here’s the truth: You don’t need to hustle if you have clarity, confidence, and consistency.

Today, I am sharing my 3 Pillars for Building an Energy-Driven LinkedIn Presence:

? The Power of Connection – LinkedIn is an engagement-driven platform unlike Instagram, where followers can feel passive. The right post can put you in front of decision-makers, industry leaders, and potential clients without chasing vanity metrics. When you build real connections, opportunities follow.

? The Power of Strategy – LinkedIn rewards thought leadership, not trends. If you’re clear on your personal brand story, know your audience, and create value-driven content, you’ll naturally attract opportunities instead of chasing them. On Instagram, content disappears. On LinkedIn, your insights have long-term impact.

? The Power of Self-Belief – The most successful people on LinkedIn aren’t the ones posting every day. They’re the ones who show up with confidence and clarity. They own their expertise, share insights without hesitation, and trust that their voice has impact.

The Data Proves It: Why Connection Matters More Than Ever

?? 85% of jobs are filled through networking, not applications (LinkedIn)

?? 70% of business partnerships are formed through existing relationships (Forbes)

?? People are 5X more likely to engage with content from someone they know personally (Harvard Business Review)

?? Your LinkedIn page is a living, breathing reflection of your energy.

So, instead of putting energy into curated grids and trending audio, put it into: ?? Sharing value-driven insights that build trust and authority ?? Engaging with the right people who align with your values and goals ?? Positioning yourself as a leader in your space, not just a content creator

? You don’t need to chase an algorithm - you need to own your presence.

Final Thought: Are You Ready to Build a Brand That Attracts?

The Powerful Steps community is more than a network - it’s a movement. We bring together women who believe in collaboration over competition and know that success is built on genuine relationships.

???If you’re ready to harness the power of LinkedIn and step into a network that opens doors, supports your growth, and helps you attract the right business opportunities, I have 1:1 business mentoring sessions available in March - simply hit reply so we can get started on your own powerful brand.

Much love,

TORY xox

PS Check out this video on what it means to be part of our VIP community of thought leaders and impact makers.