Why LinkedIn works for Eternal Fan!

Does anyone remember the days when you would read a newspaper every morning, watch the evening news at dinner, or even use calling cards to make “long distance” phone calls in college? We just had the conversation that when some of US graduated college, in the early-mid 90’s, most Americans did not have email, a cellphone or even a real portable computer! Now, some of our Jr. Partners at Eternal Fan can work their tablet computers before their second birthday! However, sometimes the old school basics of marketing still work the best to communicate your brand.  We have learned that every person prefers various ways to receive Your Brand’s messages. 

The way that Eternal Fan has seen the greatest social media success is by utilizing the business-to-business audience of LinkedIn. Decision-makers view our messages at their leisure, on their own schedule, without the banter and other distractions that, say, a Facebook or a Twitter may have.   LinkedIn is also great way to study the trends of the industry without having to subscribe to multiple publications. 

If the questions were asked right now, “Where was your favorite place you went as a family or with friends? Why? Did it involve a sports event? Where? If you could go back in time and do it again, would you? Would you make it an annual trip? Was it a place of happy shared memories?” These questions generally are answered with a YES, by our words, pictures or videos that we hold dear.

As many of you have seen in our posts, we have had a great time going to various sporting and recreation activities. In this journey, we have personally included our family members since they are all part of Eternal Fan. They are not pawns, or props, but real participants of what we are all about: creating memories and sharing them with others. We are spending our own precious time to create a more human approach that shows what we can offer to Your Brand. 

Eternal Fan utilizes the tools that LinkedIn offers and encourages the face to face meetings. These conversations bring the emotional aspect to light, and what Eternal Fan can mean to your brand. As you know, your Fans are vital to the success and will continue to be supportive if they are given a place to visit their happy shared memories for generations to come. 

To paraphrase the popular movie, Field of Dreams, “If you build it, they will keep coming back.” If Your Brand wants to build it, Eternal Fan has the blueprint.