Why LinkedIn Live Is Still #1?
Antonio Prescott
?? B2B Sales & Marketing Coach | ? Personal Brand Elevation & Motivational Expert | ?? Book Your Free Session Today! ??
Every?business, big or small, needs to be present on LinkedIn.
The Big WHY?
It’s the key to taking your virtual presence to the next level. By helping you connect with your prospective customers in a professional setup, LinkedIn is one social media platform you can’t ignore while drafting your social strategy.
#1. Video
LinkedIn Live Tips To Grow Your Audience
1. Understand your?audience
If you can’t identify who your?audience?is, chances are your live streams may fail to create an impact on the mind of their demographics, their locations, what time are they most active on LinkedIn, etc. (please be mindful of this)
The bottom line is: that you don’t want to stream for only a couple of viewers.
2. Be Strategical
The live-streaming thrill is amazing. Some LinkedIn users even jump straightaway to the bandwagon and go live without a plan. But that’s an absolute No! No!
Just like any other content type for your brand, LinkedIn Live streams also need a strategy. So, produce some killer ideas with step-by-step information on how you want to achieve your bigger video marketing goals with your LinkedIn Live broadcasts.
3. Choose a relevant topic
Now, this can be a little tricky if you live stream regularly on LinkedIn. You can think of fresh topics by exploring the industry. Think of delivering solutions to the concerns that bother your LinkedIn?audience?the most. (This should be the definite approach)
4. Scheduling is Crucial
Imagine: you went live on LinkedIn, the?audience?engagement was great, the information you shared was spot-on, and your viewers are now waiting for more of such broadcasts. But you’re not available.
Disappointed?audience?and poor brand perception.
So, if you want to make the most of your LinkedIn Live streams, create a schedule and follow it consistently. Pick a specified time, day, or week to go live each month and keep your?audience?informed about the upcoming broadcast to build anticipation.
领英推荐
(This is very pivotal my friends)
5. Promote Your Event
Promote your live broadcast well to draw a more extensive viewer base. Create a short but compelling description of the stream, informing your?audience?what to expect from the stream and when they should tune in.
Also, tag the guest speakers (if any) to build more traction.
And don’t forget to add relevant but catchy hashtags, especially #LinkedInlive!
Pro Tip: Promote your LinkedIn Live stream not just on LinkedIn but on all other social media platforms that you are on. Posting on LinkedIn, and Facebook groups can also help with cross-promotion.
6. Pre-Live Test
Test the audio, video, lighting, internet connection, and all the devices you will use to stream live.
Testing things in advance help you avoid?audience?frustration because of technical glitches that could have been prevented by being proactive.
7. Mind Your Duration
As with any live video, it often takes time to settle in. Viewers take time to join in, and you might want to break the ice before sharing the real information. So, consider LinkedIn Live streaming for at least 15 minutes. Anything shorter may not serve the purpose here.
Consider LinkedIn Live streaming for at least 15 minutes. Anything shorter may not serve the purpose here.
8. Educate, Educate Your Audience
Understand the difference between LinkedIn and other social media platforms. Here, people are more interested in informational streams that add value to their lives. That’s why you must educate your?audience?with unique insights that help them with their professional growth.
Educate your?audience?with unique insights that help them with their professional growth.
REMEMBER: Create excitement ahead of the event with posts teasing the live show, then use snippets from the live stream to share highlights and bits of wisdom (which will, in turn, create excitement for your next LinkedIn Live!)
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Any LinkedIn problems you are experiencing, feel free to shoot me a message at my business email: [email protected]
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2 年Thanks for sharing this Antonio Prescott ?? Your Go To Coach?? #alextechguy
LinkedIn Expert | Need Consistent & Quality Leads? | LinkedIn Lead Generator | Affiliate Marketing | Social Media Marketing | Brand Promotion
2 年Great piece! I love
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2 年You're doing great, Antonio Prescott ?? Your Go To Coach??!
Top 100 Thought Leaders l I help CEOs and Entrepreneurs to achieve their dream/goals l Coach l Bestselling Author I Founder of Psychology Talks l Keynote Speaker l Marketing Research Consultant
2 年Insightful read