Why LinkedIn Isn’t Ideal for Finding Customers

In the world of social media, many business owners see platforms like LinkedIn as a way to drum up business by advertising their services directly. But here’s the truth: LinkedIn isn’t the place to find your customers. Let’s dive into why that is, and why focusing on platforms like Google is a much smarter strategy to grow your business online.

What Do I Mean That Isn’t Ideal for Finding Customers??

LinkedIn is a professional networking site, and its primary audience is other professionals and business owners ??—not your typical end-user customers. While it’s an excellent platform for building connections, learning from others in your industry, and showcasing your expertise, it’s not designed to be a customer acquisition tool for most local businesses.

Here are a few reasons why LinkedIn may not work for your service-based business:

? The Audience Mismatch: If you’re a house cleaner, Chiropractor, fitness trainer, or addiction treatment center, your customers are usually homeowners or individuals who are actively searching for your services. The people scrolling LinkedIn are more likely to be professionals in unrelated industries.

? Limited Search Intent: People go to LinkedIn to network, not to find a local plumber or book a photographer. On Google, however, users are actively searching for solutions to their needs, whether that’s “SEO expert near me” or “best cleaning service in [city].”

? Content Overload: LinkedIn feeds are crowded with posts about career changes, industry news, and professional milestones. A direct advertisement for your services may get lost in the shuffle or even come across as spammy.

While LinkedIn can have value for building relationships, it’s not the best use of your time if your goal is to find paying customers. So, where should you be instead?

Why Google Is the Place to Be Found

When it comes to finding customers online, Google is the undisputed king ??. It’s where people go when they’re actively searching for solutions—whether that’s finding a local service provider, making a purchase, or answering a question.

Here’s why Google outshines LinkedIn when it comes to acquiring customers:

?? High Search Intent: People who search for your services on Google have a need right now. They’re not casually browsing; they’re looking for someone to solve their problem—whether that’s a leaky faucet or planning a wedding.

?? Local Search Dominance: With tools like Google My Business (now Google Business Profile), you can easily appear in local search results, putting your business in front of people in your area. For example, if someone searches “maid service in Roseville,” they’re presented with local companies ready to serve.

?? Credibility and Trust: Google rankings build trust. When your business appears in the top search results, people naturally view it as more credible. Add customer reviews, and you’ve got social proof that LinkedIn can’t match.

?? Long-Term Results: With SEO, your investment in optimization continues to pay off over time. You’re building a foundation that keeps attracting customers, 24/7.

Why SEO Is the Key to Dominating Google

If Google is the place to be found, then SEO—Search Engine Optimization—is the strategy that ensures your business stands out. Here’s how SEO works:

?? Optimized Content: SEO ensures your website is filled with the right keywords and helpful content that attracts the customers you want.

?? Improved Visibility: SEO gets your business to the top of search results, so you’re the first thing people see when they search for your services.

?? Local SEO Strategies: With tools like location-based keywords, Google Business Profile optimization, and local backlinks, you can dominate your local market.

?? Cost-Effective Results: Unlike paid ads that disappear when your budget runs out, SEO brings organic traffic over time, making it a smarter investment.

Take the Next Step

If you’ve been spending time and energy trying to attract clients on LinkedIn, it’s time to rethink your strategy. Shift your focus to where your customers are: Google. By investing in good SEO, you’ll attract high-intent leads who are already looking for the services you provide.

?? Ready to start? Let’s talk about how SEO can transform your business and get your services in front of the right audience.

?? Click here to request a free SEO analysis: https://www.thesearchspecialists.com/request-a-free-seo-analysis/

Or feel free to message me directly for more details! Let’s make 2024 the year your business dominates the search results.