Why LinkedIn?

For B2B Marketing there is no better platform

You are probably already aware that LinkedIn (LI) is the largest professional network in the world. As of Q3 this year there are 722 million users! So here are some fun statistics:

• Over 30 million companies are on LinkedIn
• Every week content in the LinkedIn feed is seen 9 billion times, that’s 36 billion times a month and 468 billion times a year….the opportunity to be seen is real
• Only around 1-2% of users post weekly content…..mind blown!!
• It’s no surprise then that 97% of B2B Marketers use LinkedIn for Marketing Content 
• 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook
• LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs

Convinced you need to do more on LI yet?

• Ads on LI can reach 12% of the world's population
• 4 out of 5 people on LI are decisions makers
• Engagement continues to increase 50% year on year

Have I bored you to tears? Apologies, I do love a good statistic, after all the proof is in numbers.

So now you are buzzing to get started doing more on LinkedIn, you might be wondering how i can help. Taking advantage of the benefits LI offers as a platform is time consuming, time busy people just don’t have. Here are the top 3 things you need to be doing to see results:

• Grow your network….quality is key but in this case quantity is just as important
• Communicate with your 1st connections...don’t rely on them seeing your posts
• Post and engage regularly...at least 2-3 times a week

Linked Mondays can do this for you and in greater numbers, so let us do the leg work. This will then allow you to concentrate on the higher value tasks like business development as the LI generated enquiries come in.