Why LinkedIn is Better than All other Social Media Networks (for Business)
Edward Andrews MLD
Digital Marketing Manager @ EMC Marketing Solutions | Video Editing | Graphic Design | Travel Sales
Want to network with other businesspeople and potential employers, as well as spread the word about what you have to offer? LinkedIn is your best bet. It's quickly becoming one of the most popular social media sites among working adults, competing with the likes of Facebook, Twitter, and Instagram.?
?Initially, LinkedIn served as a platform for professionals to promote their online credentials and get employment. However, in 2021, it became the place to be for all especially, online marketers, recruiters, sales representatives, hiring managers, CEOs, writers, and even content creators. Therefore, you're losing a ton of money if you're spending more time mindlessly reading through your Facebook, Twitter, and Instagram feeds while ignoring LinkedIn. While those networks are entertaining, they often consume more of your time without making you any money. In other words, you get no ROI for all the time you spend on them.?
Before 2020, LinkedIn was already a thriving platform, but as a result of the pandemic and the rise in the number of people working from home, LinkedIn usage has skyrocketed. And so has engagement on LinkedIn. People are not only talking about jobs, but they are also discussing current events, sharing creative content, and most of all networking. LinkedIn is no longer just a job board on steroids, it is a full fledge Social Media Platform. Even though, it doesn't like to refer to itself as a social media platform. For the record, LinkedIn is bougee and considers itself a "PROFESSIONAL NETWORK" not just a mere "Social Network." Furthermore, it fantasies itself as better than the other social networks. We tend to agree and here’s why:?
Why LinkedIn is Better Than FaceBook??
When it comes to user profiles, LinkedIn is widely regarded as the most trustworthy social media platform. The proliferation of Facebook has led to a number of unwanted side effects, such as fake profiles, trolls, and "ghost" users. In contrast to Facebook, LinkedIn members are encouraged to create genuine profiles that are backed up by relevant professional experience or education.?
?When looking for new employees and doing background checks, many companies rely heavily on LinkedIn. You can also use LinkedIn to follow influential people and groups in your field. This saves users the trouble of having to weed through inactive accounts and phony profiles in search of genuine authorities in their field. Moreover, unlike Facebook, LinkedIn users can concentrate on career-relevant conversations.?
?LinkedIn, in contrast to social media platforms like Facebook, is primarily designed to promote businesses, professionals, and job seekers. Your profile is professionally and impressively laid out with information ranging from your current employment and education to your talents, volunteer experience, and accomplishments. Job-seekers who take this step can provide prospective employers with a thorough picture of their qualifications. Not only does this increase their chances of getting hired, but it also gives them a platform from which to promote themselves to prospective companies.?
?One thing that LinkedIn doesn't receive a lot of credit for, is how easy it is to build an audience. Creating Newsletters and posting videos on LinkedIn are relatively in their infancy. Therefore, there is little to no competition when you create content. Unlike FaceBook, which is flooded with videos and MeMes. ?
?When it comes to advancing one's professional standing, LinkedIn is the best social media platform. Because of its unique combination of profile-building and advertising tools, in addition to networking opportunities, it stands out from other social media sites like Facebook.?
Why is LinkedIn better than Twitter??
The difference between using Twitter and LinkedIn for professional purposes (searching and networking) can mean the difference between success and failure. LinkedIn's search functionality is superior to that of Twitter, making it simple for users to locate the businesses and individuals with whom they wish to network. Therefore, LinkedIn is an essential resource for connecting with business contacts quickly and easily.?
?Since LinkedIn lets you search for specific material, people, and businesses, it's far superior to Twitter in this regard. If you have something of value to contribute, you can use LinkedIn to identify people who are discussing specific topics and connect with them. This helps you meet new people, build your network, and establish yourself as a go-to expert in your profession. You can identify influential people in the fields you're interested in by doing study on those fields and reaching out to them.?
?Yes, Twitter is wonderful for spreading your message, but LinkedIn can help you locate individuals who are genuinely interested in what you have to say and build your relationships. LinkedIn has many advantages over Twitter that the latter lacks. Using LinkedIn, you can make a powerful and professional profile that will help recruiters, employers, and connections understand more about you and the value you can bring to their organization. LinkedIn also lets you upload a portfolio and highlight your professional history, something you can't do on Twitter. Using LinkedIn's search and connection features, you may find and connect with a wider network of people who can aid you in your endeavors. When compared to Twitter, LinkedIn is clearly the better option.?
Why is LinkedIn Better than Instagram??
It's no secret that both LinkedIn and Instagram are thriving online communities today, but when it comes to advancing one's career, LinkedIn is clearly the superior option. I think we should start by addressing the elephant in the room. Instagram is notable for its emphasis on material goods and sexualized content. Unless your company specifically targets Instagram models, Bitcoin Gurus, Dance Reels, and Funny MeMes, this is not the best place to meet potential clients and expand your network. Instagram is fun to use when you just want to admire beautiful pictures, but it's not so wonderful when you're trying to build your business, find a job, make connections, etc. What's more, it mostly draws in persons of the millennial generation (people ages 18 to 29). How many baby boomers, for instance, do you see posting photos on Instagram? Or members of Generation X. It is aimed at the youth demographic, much like Twitch and TikTok, and not at professionals.?
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LinkedIn, on the other hand, is a network where experts from any field can share and promote their credentials. It is geared on assisting working professionals of all levels (from entry-level to executive) in expanding their networks and promoting their expertise. Its growing array of features and global user base of 600 million make it an indispensable tool for professionals.?
Why is LinkedIn Better than Reddit??
Why LinkedIn is Better than Twitch??
Become a Twitch streamer if you're a passionate gamer looking to connect with others who share your interest. However, approach with caution if making money on Twitch is your objective. Gaining a subscriber base large enough to produce real revenue is a time-consuming operation. And a substantial portion of your earnings will be contributed to the platform. Due to their utilization of exclusive content, there will be limits on marketing yourself on other platforms.?
Twitch is Primarily for Gamers. Unless you have a product or service tailored towards them, SKIP IT!!!?
Other Reasons to Consider:?
LinkedIn has search engine optimization capabilities. Your LinkedIn content is more likely to get noticed by search engines such as Google, Bing, and Yahoo. With its powerful SEO, it can help you reach potential employers, businesses, and customers. ?
In addition, LinkedIn offers powerful analytics and message tracking to help you keep track of conversations and analyze user engagement and trends. You can also reach targeted users quickly and analyze content performance over time. Unlike other social media sites, LinkedIn allows you to keep track of who views your profile, sends you messages, and even tags you in posts. ?
LinkedIn has little to no political agenda. FaceBook and Twitter however are very agenda driven. If your content does not agree with the masses, there is a strong chance that it will be flagged, reported, or removed. You may even be temporarily banned in some cases. I’m sure you’ve heard of "FaceBook Jail", right? ?
Last, but certainly not least, LinkedIn gives you the tools to help you better manage your connections and projects. With their “Projects” feature, you can not only store and organize all of your important documents, but you can also collaborate with your connections from around the world to help you achieve your goals. ?
Conclusion?
As you can see, LinkedIn is the go-to platform for professionals looking to expand their online presence, build relationships, and promote their business. With its powerful search engine optimization capabilities, analytics, and networking features, it is no wonder why LinkedIn is better than Facebook, Twitter, and Instagram and other networks as well. ?
LinkedIn has amazing abilities. From their ability to help you find new jobs to their ability to help you network with other professionals, LinkedIn gives you the tools to make your career progress by leaps and bounds.?
With two new professionals signing up for LinkedIn every second, the network's significance cannot be overstated. This social networking site helps you reach your target audience by connecting them with other professionals in their field through specialized interest groups. It is a remarkable opportunity for companies to foster genuine interaction with key opinion leaders in a variety of fields. If you are not fully utilizing your LinkedIn Page, what the heck are you waiting for????