Why Linear thinking is limiting to Innovation and Commercially connected breakthroughs.

Linear thinking typically follows a step-by-step, logical progression, which can be useful for solving straightforward problems. However, when it comes to more complex or novel challenges, linear thinking restricts the exploration of unconventional ideas and limits creative outcomes. Einstein knew this which is why he considered 'Imagination is greater than knowledge' - these lessons were not lost in Chicago with a group of scientists who were developing new business models based on their breakthrough insights. My role was to help them to shake off the shackles of linear thinking and help them to commercialize their ideas.

Linear thinking often operates within existing frameworks and assumptions. However, truly groundbreaking discoveries and innovations often require a paradigm shift, where old assumptions are challenged. Linear thinking can be limiting in questioning established knowledge or exploring radically new ideas that disrupt existing paradigms.

Linear thinking often confines researchers to their specific domains, making it challenging to draw inspiration from other areas. Embracing non-linear thinking encourages scientists to seek insights from diverse disciplines, fostering cross-pollination of ideas and potentially leading to new and unexpected breakthroughs.

Linear thinking may prioritize a linear progression of ideas, leading to a risk-averse mindset that avoids failure which is why I was engaged as an innovation/commercial consultant . Non-linear thinking encourages scientists and businesses to take risks, explore multiple paths, and learn from unexpected outcomes. Needless to say the experience was a huge success. We have a process for this called "The Innovation Matrix" - sometimes referred to as the "Darwin Matrix" because the evolutionary nature of the process.

Whilst linear thinking has its place. We work with teachers, health workers and scientists to bring in the idea of 'systems thinking' that helps us to see beyond linear thinking and outside the boundaries of limiting beliefs. We have worked with industry leaders to overcome obstacles to progress sustainable enterprise. We believe (and have testimonials to this effect) that this can be taught to all ages to improve dynamic innovators for whole communities in the public and the private sectors. see systemicinnovators.org