Why Licking Your Customer's Face Makes You Money

There's a reason why we crave faces. ??

Maybe not as much as dogs but,

Human connection is hardwired into us, and it plays a powerful role when you're branding a business.

By the way, the title is a joke-

Do not lick your customer's face!!! LOL!

So, if you're operating a freelancing business or an agency business,

Using faces in your content can make a significant difference in how your audience perceives you. Here's some data to back it up:

Why You Should Include Faces In Your Brand/Agency Content?

1. Faces Drive Attention and Engagement:

Studies show that content with faces receives up to 30% more views than content without. (Source: Buffer)

Faces trigger the release of oxytocin, the "bonding hormone," which makes us feel more connected and receptive to the message. (Source: Science Daily)

Eye contact with a person in an image can hold our attention for 6-8 seconds, compared to just 2-3 seconds for generic visuals. (Source: Social Media Today)

2. Faces Build Trust and Credibility:

People are more likely to trust information if it comes from a person they can see.

One study found that 82% of consumers say they trust a company more if they see employee faces on their website. (Source: Sprout Social)

Using real people in your content shows that your agency comprises individuals who care about their work and clients.

This humanizes your brand and makes it more relatable.

3. Faces Make Your Brand Memorable:

Faces are easier to remember than logos or graphics.

A study by the University of Western Ontario found that people were able to recall faces with 90% accuracy after a week, compared to only 50% accuracy for logos. (Source: ScienceDirect)

Using the same faces consistently in your content can help create brand recognition and build a stronger connection with your audience.

Some Data-driven examples:

Twitter: Tweets with images of people receive 35% more retweets and 56% more favourites than tweets without images. (Source: Buffer)

Facebook: Posts with faces get 38% more likes and 32% more shares than posts without faces. (Source: Mashable)

LinkedIn: Articles with images of people are shared 8 times more often than articles without images. (Source: LinkedIn)

Conclusion & Best Practices

Of course, it's not just about slapping any face on your content.

Choose faces that are relevant to your target audience and your brand message.

Use high-quality images that are well-lit and in focus.

Make sure the facial expressions are appropriate for the tone of your content.

By using faces strategically in your agency's content, you can tap into the power of human connection to build trust, engagement, and memorability.

So go ahead, put a face to your brand and watch your audience respond!

Additional Info:

Consider using video testimonials from your clients or team members.

This is a great way to put a face to your agency's work and showcase the positive impact you have on others.!

See you!