Why Let Students Do the Heavy Lifting? Because It’s Smart Business
Why Let Students Do the Heavy Lifting? Because It’s Smart Business
By Wayne Brittingham, Professor at UTA and President at Bruno
Ever feel like you’re drowning in business challenges with no lifeline in sight? Enter students—yes, the ones who are probably more up-to-date on the latest TikTok trends than you. But here’s the kicker: They’re also armed with fresh perspectives and a knack for tackling real-world problems. So, why not let them do some of the heavy lifting?
The Genius of Student Case Studies
Let’s be real: Sometimes, the best ideas come from those who haven’t been jaded by years of corporate meetings and endless spreadsheets. Students are still in that magical phase where they believe anything is possible—and often, they’re right. When you give them a case study, they dive in headfirst, applying their shiny new theories to your age-old problems. The result? Solutions that might just make you wonder why you didn’t think of them yourself.
Involving students in your business isn’t just about getting some fresh ideas (although that’s definitely a perk). It’s about giving them a chance to stretch their analytical muscles and, in return, getting a glimpse of how the next generation thinks and solves problems. Think of it as getting a sneak peek into the future—without the need for a time machine.
Boosting Analytical Skills (Theirs and Yours)
Today’s students are tomorrow’s leaders, which sounds like something you’d read on a motivational poster, but it’s true. By letting them work on real-world problems, you’re helping them grow into the sharp-minded professionals you’ll one day want to hire (or maybe even work for). Plus, you get the added bonus of seeing your business through the eyes of someone who’s not stuck in the same old routine.
And let’s not forget, there’s something to be said for mixing things up a bit. When students interact with your team, it’s like throwing a fresh ingredient into the same old recipe—it spices things up in the best way. Your team gets exposed to new ideas, and students get a taste of what the working world is really like (spoiler: it’s not all about free coffee and casual Fridays).
Long-Term Wins (With Minimal Effort on Your Part)
Here’s the beauty of it: By simply giving students a chance to tackle your business challenges, you’re setting yourself up for some serious long-term wins. Whether they uncover a new market opportunity, streamline a process, or come up with a product idea that’s pure gold, the potential rewards are huge. Plus, it makes you look good—like, “Hey, we care about the future generation” good.
If you’re ready to hand over the reins (or at least loosen your grip), why not see what these bright minds can do for you? For more info on how student case studies can make your life easier, hit up Bruno at hirebruno.com.
About Wayne Brittingham
Wayne Brittingham has over 25 years of experience in Talent Management and Executive Search in technology, retail, and services industries. He’s the former head of Global Human Resources for Hewitt Consulting Group, where he wrangled talent initiatives, diversity efforts, compensation, learning and development, HR operations, employee relations, and change management. Wayne oversaw more than 100 employees across regions like Asia Pacific, Europe, Latin America, and North America—so, yeah, he knows a thing or two about managing people and getting results.
Want to make your business smarter without doing all the work yourself? Contact Bruno at hirebruno.com and let the students take a crack at it. You might be pleasantly surprised!