Why landing Stories perform better than Lead ads.

Did you know that there are?2.8 billion monthly users?of Facebook around the world? For businesses looking to expand their client base, Facebook provides ample opportunity to do just that. They have important advertising options that focus on lead generation and conversion rates so your services and products get the right attention.

Facebook lead forms have been the preferred advertising option, but that is changing now that there is the option of choosing landing stories.?So, why are landing stories so important?

Let us look at some of the reasons landing stories can be much more successful than Facebook lead forms.

People Are Less Comfortable With Facebook Lead Forms

One of the drawbacks that lead ads to have is that consumers do not entirely trust Facebook's privacy policies. Many people fear their personal information and other data is not safe with Facebook, so they will hesitate to approve a form filled out with their personal information.

These forms only remind people that Facebook has all of their information and is ready to hand it over to a third party. None of that sits well with customers.

Landing stories do not require this from the prospective lead. They can focus on the message of the stories and not worry about whether their information is safe or not.

Lead Forms Offer Lower Quality Leads

If your goal is to collect as much information on potential clients as possible, then a lead form can be effective. You make it very simple for a person to send you their data, requiring just a few clicks. This, however, does not translate into sales.

A large number of leads will require a sales team large enough to follow through on them and separate the good leads from the bad ones.

Landing stories?require more time on the part of the prospective lead, meaning you will get fewer leads but they will be of a higher quality. The landing story will narrow down the focus so you are not overwhelmed with leads that might not go anywhere.

With a landing story, you will winnow out the casual browsers from the people interested in what you offer.

Landing Stories Generate Trust

A browser that comes across your lead form on Facebook will only get a snapshot of what your business is and what it can offer. If they are not able to engage with your website, they may make decisions based only on what they see through Facebook.

Driving leads to your site using landing stories ensures the right people are interested. You will be offering them much more than a quick overview of what you offer, but will instead give them a close look at some aspect of your business.

Landing stories give you the chance to showcase your business and share what sets you apart from the competition. This builds trust and allows the consumer to make an informed decision on whether to engage with your business or not.

Facebook Lead Ads Have Creative Limits

You will not always be able to create the exact ad you want with Facebook lead ads. Although it is not clear what the latest lead ads will allow, current Facebook ads have a number of limits.

Facebook had a rule of not having more than?20 percent?of an ad be text, for example, which could limit what you want to communicate to the browser. They have removed this rule recently, but there is nothing that prevents something similar in the lead ads.

There are character cutoffs, too, and it is impossible to offer a free ebook or white paper because Facebook lead ads do not offer downloads.

With a landing story, you have no such restrictions. You can make a good first impression using the infographics you want without limit concerns, showcasing videos that demonstrate what you offer, and engaging with the prospective lead in a more personal way.

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Facebook Lead Forms Limit Data

When you use Facebook lead forms, you can get some personal information like names, email addresses, locations, and more, but if you run a business that requires different types of data, it is not an effective option.

With landing stories, you will allow the lead to decide if what you offer is what they need because you are providing a snapshot of your services that is informative and engaging.

Landing Stories Allow Sequenced Ads

When you choose landing stories, you can choose to set up sequenced ads. According to a?recent study, leads who are exposed to sequenced ads are 87 percent likelier to visit the business's website than those who are not. The study also shows sequenced ads led to an increase of 56 percent in subscriptions.

All of these insights make it easier for you to tweak your marketing campaign to make it as effective as possible. With lead ads, the metrics you receive are much more limited.

Landing Stories Offer Consistency

If someone you want to reach misses your story, they will be able to find it at the top of their feed if they already follow your business. That is not the case with lead forms.

The goal of any marketing campaign is to be present in the lead's thoughts so they sign up for a service or make a purchase. The more they engage with your brand, the better this will be. Landing stories allow your brand to be seen in a constant and consistent manner.

Humanize Your Business

With Tappable landing stories, you can present the human face of your business. You can share the genesis of the business, demonstrate how products are made, or engage with potential clients in a fun and unique ways. Facebook lead forms do not offer the versatility your business needs to stand out.

At Tappable, we can help you put together the kind of landing stories that will resonate with prospective leads. With our experts, you can bring your story right into people's phones.

Get in touch?today to speak with an expert!